Apple Store enthusiast and creative extraordinaire Michael Steeber today announced the launch of The Apple Store Time Machine, a new interactive Mac app that lets you "travel back in time" and revisit four iconic Apple Stores on their grand opening days.
"The Apple Store Time Machine is a celebration of the places and products that have shaped our lives for more than twenty years," said Steeber, who spent hundreds of hours researching, designing, and developing the project. "This interactive experience recreates memorable moments in Apple history with painstaking detail and historical accuracy."
The app is free to download and runs on Apple silicon Macs and recent Intel-based Macs. There is an option to make a donation on the project's website. Michael's brother Robert Steeber was also involved with the project, creating music and UI sounds.
The four Apple Store locations that the app allows you to experience are Apple Tysons Corner in Virginia circa 2001, Apple Stanford Shopping Center in California circa 2004, Apple Fifth Avenue in New York circa 2006, and Apple Infinite Loop in California circa 2015. All four stores include easter eggs such as iPhone and Mac commercials, interactive Mac apps like GarageBand and Photo Booth, a ringing phone at the original Genius Bar, and more.
The app is similar to a video game or a simulator, complete with keyboard controls for moving around stores, but Steeber prefers to describe the app as an experience. However you view it, it's clear that Steeber put a tremendous amount of effort into this project, with every detail accounted for, down to the last iPod and box of software.
For more Apple Store coverage, subscribe to Steeber's newsletter "Tabletops."
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
Awww. I was at the opening of the 5th ave store... Even snapped a picture of Steve and his wife as they unexpectedly exited out of the FAO Shwarz next door... :)
Back when Apple Stores were a joy to go to. Back before AA & Timmy completely demolished what made them so special.....
Once you get past the novelty of early Apple Stores, they are basically the same now but with the obsolete parts, like physical software boxes and iPod speaker docks, removed. And I have plenty of emotional/nostalgic affection for 2007-era Apple Stores as my wife and I met in one and we go back to that store each year on our anniversary.