Apple Maps Launches New Pedestrian Surveys Across the UK to Gather Data and Expand Look Around

Apple has today begun new ground surveys across various regions of the United Kingdom, including London, Manchester, and Birmingham, to gather pedestrian data for Apple Maps (via Bloomberg).

apple maps camera backpack

Apple will use cameras and sensors mounted on pedestrian backpacks to gather map data in Berkshire, Greater London, Greater Manchester, Staffordshire, and the West Midlands, across over 85 specific towns and boroughs.

The new data gathering project seeks to improve ‌Apple Maps‌, including its 2D map information and the Look Around feature, which enables users to get a panoramic street-level view of a location. Apple will also gather data on areas such as parks, city squares, transit stations, and streets where it is not possible to drive cars with mounted sensors.

Apple has undertaken pedestrian surveys in the UK since 2019. As well as gathering new data, the new surveys offer an opportunity to revisit certain locations and re-collect data in an effort to maintain a high-quality, up-to-date map.

Apple affirmed that its data collection efforts will continue to protect people's privacy, censoring faces and licence plates on images published in Look Around, as well as additional censorship upon individual request. The surveys begin today and will run until May 20.

Top Rated Comments

KrisLord Avatar
26 months ago

Anyone else think those people are taking years off their lives walking around with all that equipment strapped to them?
The opposite.

They’re getting their move goal whilst being paid to go for a nice walk.
Score: 18 Votes (Like | Disagree)
Jhieminga Avatar
26 months ago
I spotted one of those backpacks in Amsterdam last week.


Attachment Image
Score: 16 Votes (Like | Disagree)
AngerDanger Avatar
26 months ago
We should really get around to updating that graphic to the correct UK link, apple.com/uk/maps ('https://www.apple.com/uk/maps/')



Attachment Image
Score: 16 Votes (Like | Disagree)
GenesisST Avatar
26 months ago
Ooooh, I now want an iJetPack!
Score: 12 Votes (Like | Disagree)
HobeSoundDarryl Avatar
26 months ago
Is that the new Mac Pro strapped to that back? ;)

Is that the new companion hardware/battery for the VR/AR goggles/glasses? ;)

Is that the new "so thin & light you don't even need a parking spot" Apple Car? ;)

Is that the previously-unrumored Watch upgrade to Apple CLOCK? ;)
Score: 11 Votes (Like | Disagree)
vegetassj4 Avatar
26 months ago
Who ya gonna call?



Attachment Image
Score: 9 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....