Apple to Start Selling All 24-Inch iMac Colors in Retail Stores

We're not expecting new Macs to debut at Apple's upcoming "California Streaming" event, but according to Bloomberg's Mark Gurman, Apple is making one small tweak to its Mac sales plans.

m1 imac
After the September 14 event, Apple retail stores will begin selling the 24-inch iMac in all colors, which will mean all seven colors will be able to be purchased in store.

Right now, Apple's retail stores only offer the ‌iMac‌ in green, pink, blue, and silver. The yellow, orange, and purple colors cannot be purchased in stores and must be ordered online.

The change will make it easier for customers who want one of the more unusual ‌iMac‌ colors to get an ‌iMac‌ right away without having to wait for shipping. It may also mean that third-party stores will be able to carry additional colors, as retailers like Best Buy have also been limited to green, pink, blue, and silver.

There are highly anticipated redesigned 14 and 16-inch MacBook Pro models that are in the works, but unfortunately, we are not expecting these new machines at the September event. Instead, Apple will likely hold a second October and/or November event that will focus on Macs and iPads.

Related Roundup: iMac
Buyer's Guide: iMac (Caution)
Related Forum: iMac

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...

Top Rated Comments

3224932 Avatar
54 months ago
Cool, now they need to sell Macs with 16gb of RAM in the stores.
Score: 18 Votes (Like | Disagree)
Joe_ Avatar
54 months ago
It’s time to bring on the M1X Macs. Also, the base model 24-inch M1 iMac is a rip-off. Get the next tier up for some desktop decency. ?
Score: 11 Votes (Like | Disagree)
zorinlynx Avatar
54 months ago
When the heck are they going to release the successor to the 27"?

I set up a 24" M1 iMac to replace a 27" iMac for a professor at work today, and it felt like a baby Mac compared to what it replaced. The professor even seemed unsure as he was starting to use it, even though he himself requested it.

It's really annoying that upgrading to a new M1 iMac right now means a reduction in screen size. That really shouldn't be the case! C'mon Apple.
Score: 10 Votes (Like | Disagree)
TSE Avatar
54 months ago
The masterful logistics of Apple is absolutely mind blowing.
Score: 8 Votes (Like | Disagree)
ignatius345 Avatar
54 months ago

that chin has to go sooner rather than later
Raise your eyes like 6" and look at the actual display. You'll be surprised how little that tech blogger BS about "chins" and "bezels" actually matters at all when you're, you know, using the computer.
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
54 months ago
Nice! Easier for everyone to pick up the Mac from the store.
Score: 5 Votes (Like | Disagree)