Apple to Start Selling All 24-Inch iMac Colors in Retail Stores

We're not expecting new Macs to debut at Apple's upcoming "California Streaming" event, but according to Bloomberg's Mark Gurman, Apple is making one small tweak to its Mac sales plans.

m1 imac
After the September 14 event, Apple retail stores will begin selling the 24-inch iMac in all colors, which will mean all seven colors will be able to be purchased in store.

Right now, Apple's retail stores only offer the ‌iMac‌ in green, pink, blue, and silver. The yellow, orange, and purple colors cannot be purchased in stores and must be ordered online.

The change will make it easier for customers who want one of the more unusual ‌iMac‌ colors to get an ‌iMac‌ right away without having to wait for shipping. It may also mean that third-party stores will be able to carry additional colors, as retailers like Best Buy have also been limited to green, pink, blue, and silver.

There are highly anticipated redesigned 14 and 16-inch MacBook Pro models that are in the works, but unfortunately, we are not expecting these new machines at the September event. Instead, Apple will likely hold a second October and/or November event that will focus on Macs and iPads.

Related Roundup: iMac
Buyer's Guide: iMac (Caution)
Related Forum: iMac

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...

Top Rated Comments

3224932 Avatar
55 months ago
Cool, now they need to sell Macs with 16gb of RAM in the stores.
Score: 18 Votes (Like | Disagree)
Joe_ Avatar
55 months ago
It’s time to bring on the M1X Macs. Also, the base model 24-inch M1 iMac is a rip-off. Get the next tier up for some desktop decency. ?
Score: 11 Votes (Like | Disagree)
zorinlynx Avatar
55 months ago
When the heck are they going to release the successor to the 27"?

I set up a 24" M1 iMac to replace a 27" iMac for a professor at work today, and it felt like a baby Mac compared to what it replaced. The professor even seemed unsure as he was starting to use it, even though he himself requested it.

It's really annoying that upgrading to a new M1 iMac right now means a reduction in screen size. That really shouldn't be the case! C'mon Apple.
Score: 10 Votes (Like | Disagree)
TSE Avatar
55 months ago
The masterful logistics of Apple is absolutely mind blowing.
Score: 8 Votes (Like | Disagree)
ignatius345 Avatar
55 months ago

that chin has to go sooner rather than later
Raise your eyes like 6" and look at the actual display. You'll be surprised how little that tech blogger BS about "chins" and "bezels" actually matters at all when you're, you know, using the computer.
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
55 months ago
Nice! Easier for everyone to pick up the Mac from the store.
Score: 5 Votes (Like | Disagree)