Apple's September 14 Event Page Features AR Logo on iPhone - MacRumors
Skip to Content

Apple's September 14 Event Page Features AR Logo on iPhone

Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world.

september 2021 event ar logo
Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event reflects the shining outline of the Apple logo seen in the event invite, and you can use AR to tunnel through it, where a starry night lake scene and the event date are revealed.

Apple often creates graphical experiences for its events, with AR being at the center of recent efforts. In the past, it also had an October iPad event where it created dozens of different Apple logos, and people often analyze event art designs to decipher possible signs of what to expect when it comes to product announcements.


Apple's September event will focus on the new iPhone 13 lineup and is also expected to unveil the Apple Watch Series 7 and possibly AirPods 3. New iPads, AirPods, and MacBook Pros are expected launch in the coming months.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

61 months ago
Whoa, coooool!


Attachment Image
Score: 17 Votes (Like | Disagree)
AngerDanger Avatar
61 months ago

Clearly it's about night-time photography.
Considering the stars rotate in the sky, probably astrophotography too.



Attachment Image
Score: 13 Votes (Like | Disagree)
blacktape242 Avatar
61 months ago
I can see it now "this is our best ever iPhone"......Thanks Tim, we already know that...
Score: 10 Votes (Like | Disagree)
61 months ago


Attachment Image
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
61 months ago
I love it. Astrophotograpy is confirmed, indeed ;) The shiny bright star in the middle of the trees is the planet Jupiter.

Mount Charleston- Las Vegas, Nevada.



Attachment Image
Score: 9 Votes (Like | Disagree)
redbeard331 Avatar
61 months ago
12 Lidar sensors! You hear that? 12! Now you can see how that ikea couch looks in your living room more accurately than ever! Who says we can’t innovate??
Score: 9 Votes (Like | Disagree)