Pop star and actress Olivia Rodrigo today released the music video for her song "brutal," off of her debut album "SOUR". For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro.

olivia rodrigo

Alongside the release of the music video, Rodrigo shared a few clips on Instagram that showcased her editing the AR face masks using an ‌iPad Pro‌ and an Apple Pencil. The face masks can be seen throughout the video, and include effects like drooping tears made of fire, rainbow hearts, a robot mask, and much more.

Interscope Records, which is Rodrigo's label, has a history of using Apple to promote many of its artists. This includes Lady Gaga and Selena Gomez, both of which had music videos shot on iPhone in recent years, and Billie Eilish, whose documentary "The World's A Little Blurry" debuted on Apple TV+ earlier this summer.

Apple Music is also promoting the new music video at the top of the "Browse" tab on the iOS and macOS apps.

Top Rated Comments

steevn Avatar
55 months ago
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
Score: 24 Votes (Like | Disagree)
jimbobb24 Avatar
55 months ago
Corporate promotion is corporate.

Good luck random female popstar #64. At first listen your music is pretty generic…hope you can navigate the balance of making art with the drive for fame.
Score: 15 Votes (Like | Disagree)
BradLA Avatar
55 months ago
She's had two songs in Billboard's top 10 all summer, she's doing just fine.

[MEDIA=twitter]1429860800827645955[/MEDIA]



Score: 13 Votes (Like | Disagree)
BradLA Avatar
55 months ago

I don't have to smell an elephant's turd to know it stinks. I've smelled plenty of other turds to know it will. I don't have to smell every single variety of turd. To make a general conclusion that turds stink and a particular one I haven't will stink.

Maybe there's a chance one will smell great. But I won't spend my life. Smelling every bad one. In the hopes one mighr smell good.
One of the strangest posts I've read on MacRumors....and that's saying something.
Score: 11 Votes (Like | Disagree)
lk400 Avatar
55 months ago

3....2....1....terrible. Sounds like another no talent hack
Olivia Rodrigo can actually sing.

I’m old and at one point in life was a musician. I am the first to hate on quantized, auto tuned, same 3 chord, 12 writer pop songs. But pop has its place, and there is good pop. Check out some of her other songs - she’s actually good.

This song doesn’t show off her vocal talent so much, but I can see why it exists. Hopefully it can help some teenagers going through a hard time in this social media enabled world.
Score: 11 Votes (Like | Disagree)
lk400 Avatar
55 months ago

She's had two songs in Billboard's top 10 all summer, she's doing just fine.

[MEDIA=twitter]1429860800827645955[/MEDIA]




Clearly a hack who will never make it to the heights I have! That is, commenting crap on crappy stories on some internet website about computers!
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
All Screen iPhone 2027 Feature 1

iPhone XX? 6 Features Rumored for Apple's 20th Anniversary iPhone

Monday October 27, 2025 4:01 pm PDT by
For the 10th anniversary iPhone that came out in 2017, Apple introduced the iPhone X with Face ID, notch, and minimized bezels, providing more display space than ever before. The 20th iPhone anniversary is approaching and Apple wants to take the iPhone X design even further. We're two years away from the 2027 iPhone, but it's tough for Apple to keep major changes under wraps. We've rounded...