Apple today told retail staff in the United States and Europe that it is planning to bring back in-person Today at Apple classes starting on August 30, reports Bloomberg.
Classes are set to resume at most U.S. locations, but Apple's plan to roll out in-person classes could be delayed at some Apple Store locations in areas where there is a surge in COVID-19 cases.
With Today at Apple sessions slated to return, Apple today began accepting signups for in-store sessions on its website. Apple has not held in-person classes at its retail stores since March 2020, but the company has been offering virtual classes and the occasional outdoor class.
Apple retail stores have been reopened since earlier this year, but Apple recently reinstated a mask mandate that requires customers visiting most retail stores in the United States to wear a mask. Apple had dropped mask mandates for vaccinated customers in June, but brought them back in areas heavily impacted by the Delta variant of COVID-19.
Wednesday September 9, 2026 4:20 am PDT by Tim Hardwick
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced.
Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant.
Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment...
Wednesday August 19, 2026 12:46 pm PDT by Joe Rossignol
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev.
Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping...
Huh? Does Apple not believe that COVID is peaking again? And of course they won't require vaccinations for those who attend, that would lead to more trouble than benefit.
Let's see how many days it takes before they reverse course.
sure to be delayed or canceled with delta running rampant. in Minnesota where as a state we're over 70%, we're seeing a strong resurgence of the new wave. this is one of the world's most innovative tech companies - don't see why they can't just keep it virtual for the time being. safer for their customers and staff alike.
That’s pure ignorance of Apple. Profit - Profit - Profit, if they sell something and this person die later, no prob, because they sold it already, mission completed.
sure to be delayed or canceled with delta running rampant. in Minnesota where as a state we're over 70%, we're seeing a strong resurgence of the new wave. this is one of the world's most innovative tech companies - don't see why they can't just keep it virtual for the time being. safer for their customers and staff alike.
Huh? Does Apple not believe that COVID is peaking again? And of course they won't require vaccinations for those who attend, that would lead to more trouble than benefit.
Let's see how many days it takes before they reverse course.
The fact that US has a lot of these crazy "anti-vax" people makes it worse.
Huh? Does Apple not believe that COVID is peaking again? And of course they won't require vaccinations for those who attend, that would lead to more trouble than benefit.
Let's see how many days it takes before they reverse course.
I'm genuinely curious. Did you not read any of the article before posting? It states in the article that some stores will be delayed with the in-person classes where this is a surge in COVID cases. I also don't see anything in the article that stated that they won't require vaccinations. Any proof of fact to that?
Lastly restaurants, gyms, bars and concerts, golf tournaments are all opened up again. Why in the world would you condemn Apple for doing in person training in a wide-opened store to help new buyers? Your post seems quite disingenuous.