Nomad today announced a new accessory for Apple's AirTag, called the Rugged Keychain, which begins shipping in August and costs $29.95 to pre-order ($39.95 regular). Similar to other keychain accessories, Nomad's Rugged Keychain protects the ‌AirTag‌ in a polycarbonate shell that can be attached to keys, bags, and -- in Nomad's advice -- pet collars.

rugged keychain 2
The Rugged Keychain includes two enclosure options: an IP67 waterproof back and a speaker-hole back. Nomad is also including an optional add-on feature that lets you engrave your pet's name and your phone number onto a stainless steel insert, turning the ‌AirTag‌ and Rugged Keychain into a Pet ID tag.

Nomad rugged keychain
While an ‌AirTag‌ can be used to track a pet, Apple VP of worldwide iPhone product marketing, Kaiann Drance, has reminded users that the ‌AirTag‌ was built to find inanimate objects and not pets or kids. When asked about this, Drance said, "If people do that, they just have to make sure that their moving pet gets into range of a device in the ‌Find My‌ network" so its location can be tracked.

Nomad already sells a few AirTag accessories, including a Leather Loop and Leather Keychain at $19.95 and $29.95 respectively. You can also purchase a Glasses Strap for ‌AirTag‌ on Nomad for $29.95, which attaches to any pair of glasses or sunglasses.

rugged keychain 3
If you're interested in the new Rugged Keychain, you can pre-order the accessory today in Black or White on Nomad's website for $29.95. Nomad will begin shipping the Rugged Keychain to customers in August.

Note: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Top Rated Comments

deebinem Avatar
59 months ago
Long hair, sand, ocean, and a big frickin' smile on the doggo's face? I'd be focused more on the upcoming bath than whether my AirTag made it through the day...
Score: 10 Votes (Like | Disagree)
harveyhanson Avatar
59 months ago
Belkin is $13, this is $30. While I’m sure this Nomad one is better made, is it really worth that much extra??
Score: 9 Votes (Like | Disagree)
applicious84 Avatar
59 months ago
Is that a really large dog tag or a really little dog?
Score: 5 Votes (Like | Disagree)
mksap11 Avatar
59 months ago
I like Nomad's products (I have a few Apple Watch bands from them) as they're well thought out and the workmanship has been good. That said, for the same cost as 1 of the Nomad Rugged Keychains, you can get a 3-pack of Elevation Labs' 'TagVaults' ('https://www.elevationlab.com/products/tagvault') which appear to be lower profile and that also fully protect the AirTag

Somewhat related, our dog trainer recently suggested that we put "Needs Meds" on our puppy's dog tag instead of his name. She claimed that that improves chances that someone will actually call the number since no one wants to steal a dog that has medical issues (whether he does or not).
Score: 5 Votes (Like | Disagree)
ipedro Avatar
59 months ago
I’m still waiting for a fairly priced dog collar with an AirTag slot. Rather not have this dangly thing that would be constantly knocking against stuff, like her bowl when she’s eating or drinking. There’s this one but it’s €135 ?



Attachment Image
Score: 5 Votes (Like | Disagree)
erniefairchild1 Avatar
59 months ago

Nomad thinks they're high end. They're not.
And they have hideous customer service. I've told this story before, but why not again. Long story short: Bought something on promotion, it was discounted even further the next day, my order hadn't shipped yet, I asked for a price adjustment, they said I'd have to let the current order ship, then send it back and try to repurchase hoping the current sale price was still in effect (a ridiculous suggestion). I'll never purchase from them again.
Score: 3 Votes (Like | Disagree)

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...