Nomad today announced a new accessory for Apple's AirTag, called the Rugged Keychain, which begins shipping in August and costs $29.95 to pre-order ($39.95 regular). Similar to other keychain accessories, Nomad's Rugged Keychain protects the ‌AirTag‌ in a polycarbonate shell that can be attached to keys, bags, and -- in Nomad's advice -- pet collars.

rugged keychain 2
The Rugged Keychain includes two enclosure options: an IP67 waterproof back and a speaker-hole back. Nomad is also including an optional add-on feature that lets you engrave your pet's name and your phone number onto a stainless steel insert, turning the ‌AirTag‌ and Rugged Keychain into a Pet ID tag.

Nomad rugged keychain
While an ‌AirTag‌ can be used to track a pet, Apple VP of worldwide iPhone product marketing, Kaiann Drance, has reminded users that the ‌AirTag‌ was built to find inanimate objects and not pets or kids. When asked about this, Drance said, "If people do that, they just have to make sure that their moving pet gets into range of a device in the ‌Find My‌ network" so its location can be tracked.

Nomad already sells a few AirTag accessories, including a Leather Loop and Leather Keychain at $19.95 and $29.95 respectively. You can also purchase a Glasses Strap for ‌AirTag‌ on Nomad for $29.95, which attaches to any pair of glasses or sunglasses.

rugged keychain 3
If you're interested in the new Rugged Keychain, you can pre-order the accessory today in Black or White on Nomad's website for $29.95. Nomad will begin shipping the Rugged Keychain to customers in August.

Note: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Top Rated Comments

deebinem Avatar
60 months ago
Long hair, sand, ocean, and a big frickin' smile on the doggo's face? I'd be focused more on the upcoming bath than whether my AirTag made it through the day...
Score: 10 Votes (Like | Disagree)
harveyhanson Avatar
60 months ago
Belkin is $13, this is $30. While I’m sure this Nomad one is better made, is it really worth that much extra??
Score: 9 Votes (Like | Disagree)
applicious84 Avatar
60 months ago
Is that a really large dog tag or a really little dog?
Score: 5 Votes (Like | Disagree)
mksap11 Avatar
60 months ago
I like Nomad's products (I have a few Apple Watch bands from them) as they're well thought out and the workmanship has been good. That said, for the same cost as 1 of the Nomad Rugged Keychains, you can get a 3-pack of Elevation Labs' 'TagVaults' ('https://www.elevationlab.com/products/tagvault') which appear to be lower profile and that also fully protect the AirTag

Somewhat related, our dog trainer recently suggested that we put "Needs Meds" on our puppy's dog tag instead of his name. She claimed that that improves chances that someone will actually call the number since no one wants to steal a dog that has medical issues (whether he does or not).
Score: 5 Votes (Like | Disagree)
ipedro Avatar
60 months ago
I’m still waiting for a fairly priced dog collar with an AirTag slot. Rather not have this dangly thing that would be constantly knocking against stuff, like her bowl when she’s eating or drinking. There’s this one but it’s €135 ?



Attachment Image
Score: 5 Votes (Like | Disagree)
erniefairchild1 Avatar
60 months ago

Nomad thinks they're high end. They're not.
And they have hideous customer service. I've told this story before, but why not again. Long story short: Bought something on promotion, it was discounted even further the next day, my order hadn't shipped yet, I asked for a price adjustment, they said I'd have to let the current order ship, then send it back and try to repurchase hoping the current sale price was still in effect (a ridiculous suggestion). I'll never purchase from them again.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...