Nomad Announces 'Rugged Keychain' for AirTag, Includes Add-On Engraving Option for Pet ID Tags

Nomad today announced a new accessory for Apple's AirTag, called the Rugged Keychain, which begins shipping in August and costs $29.95 to pre-order ($39.95 regular). Similar to other keychain accessories, Nomad's Rugged Keychain protects the ‌AirTag‌ in a polycarbonate shell that can be attached to keys, bags, and -- in Nomad's advice -- pet collars.

rugged keychain 2
The Rugged Keychain includes two enclosure options: an IP67 waterproof back and a speaker-hole back. Nomad is also including an optional add-on feature that lets you engrave your pet's name and your phone number onto a stainless steel insert, turning the ‌AirTag‌ and Rugged Keychain into a Pet ID tag.

Nomad rugged keychain
While an ‌AirTag‌ can be used to track a pet, Apple VP of worldwide iPhone product marketing, Kaiann Drance, has reminded users that the ‌AirTag‌ was built to find inanimate objects and not pets or kids. When asked about this, Drance said, "If people do that, they just have to make sure that their moving pet gets into range of a device in the ‌Find My‌ network" so its location can be tracked.

Nomad already sells a few AirTag accessories, including a Leather Loop and Leather Keychain at $19.95 and $29.95 respectively. You can also purchase a Glasses Strap for ‌AirTag‌ on Nomad for $29.95, which attaches to any pair of glasses or sunglasses.

rugged keychain 3
If you're interested in the new Rugged Keychain, you can pre-order the accessory today in Black or White on Nomad's website for $29.95. Nomad will begin shipping the Rugged Keychain to customers in August.

Note: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Roundup: AirTag
Tag: Nomad

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...

Top Rated Comments

deebinem Avatar
62 months ago
Long hair, sand, ocean, and a big frickin' smile on the doggo's face? I'd be focused more on the upcoming bath than whether my AirTag made it through the day...
Score: 10 Votes (Like | Disagree)
harveyhanson Avatar
62 months ago
Belkin is $13, this is $30. While I’m sure this Nomad one is better made, is it really worth that much extra??
Score: 9 Votes (Like | Disagree)
applicious84 Avatar
62 months ago
Is that a really large dog tag or a really little dog?
Score: 5 Votes (Like | Disagree)
mksap11 Avatar
62 months ago
I like Nomad's products (I have a few Apple Watch bands from them) as they're well thought out and the workmanship has been good. That said, for the same cost as 1 of the Nomad Rugged Keychains, you can get a 3-pack of Elevation Labs' 'TagVaults' ('https://www.elevationlab.com/products/tagvault') which appear to be lower profile and that also fully protect the AirTag

Somewhat related, our dog trainer recently suggested that we put "Needs Meds" on our puppy's dog tag instead of his name. She claimed that that improves chances that someone will actually call the number since no one wants to steal a dog that has medical issues (whether he does or not).
Score: 5 Votes (Like | Disagree)
ipedro Avatar
62 months ago
I’m still waiting for a fairly priced dog collar with an AirTag slot. Rather not have this dangly thing that would be constantly knocking against stuff, like her bowl when she’s eating or drinking. There’s this one but it’s €135 ?



Attachment Image
Score: 5 Votes (Like | Disagree)
erniefairchild1 Avatar
62 months ago

Nomad thinks they're high end. They're not.
And they have hideous customer service. I've told this story before, but why not again. Long story short: Bought something on promotion, it was discounted even further the next day, my order hadn't shipped yet, I asked for a price adjustment, they said I'd have to let the current order ship, then send it back and try to repurchase hoping the current sale price was still in effect (a ridiculous suggestion). I'll never purchase from them again.
Score: 3 Votes (Like | Disagree)