Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today

As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order.

apple store down banner
The event will consist of a pre-recorded video with Apple executives speaking from locations around the company's Apple Park headquarters in California. Apple is widely expected to introduce new iPads at the event, including a new iPad Pro with a Mini-LED display, and there could be a few other surprises in store, such as Apple's long-awaited AirTags item trackers or a redesigned iMac with Apple silicon.

This week could also mark the final release of iOS 14.5 following over two months of beta testing, so we could hear about this during the event. The software update is packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow along later today to keep track of everything announced.

Update: Check out our Apple Event news hub for complete coverage of today's announcements.

Top Rated Comments

BvizioN Avatar
26 months ago
I am gonna keep my expectation really low, so that I don't get extremely disappointed.
So I expect colourful Apple Watch wrist bands. Anything else is a bonus :)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
26 months ago
Maybe to prevent somone from buying a product and then immediately seeing a new one come out
Score: 14 Votes (Like | Disagree)
Unggoy Murderer Avatar
26 months ago

Still no idea why they do this, certainly not six hours before the event.
Generates hype, and gives the store masters time to get everything switched over I suppose.
Score: 13 Votes (Like | Disagree)
MacFather Avatar
26 months ago
Can't wait!

Score: 13 Votes (Like | Disagree)
PBG4 Dude Avatar
26 months ago

Can’t wait to replace my 2012 MacBook Air I use to scroll through Facebook, with an iPad Pro 12.9 so I can scroll through Facebook in all its mini-LED glory :cool:
My wife uses my 2012 11” MBA for the same purpose. I keep asking her if she wants an upgrade, but she keeps saying no.

I can’t buy another computer for myself so it would really help (me to check out the new M1 machines) if she would let me buy her an upgrade LOL.
Score: 9 Votes (Like | Disagree)
Kung gu Avatar
26 months ago
going down a lot people will complain as to why Apple closes down the store...

This is a ritual that Macrumours posters do every time before an apple event
Score: 8 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
CarPlay Phone Call

General Motors to Phase Out Apple CarPlay Starting This Year in EV Transition

Friday March 31, 2023 8:43 am PDT by
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters). GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

iOS 16.4 Now Available for Your iPhone With These 8 New Features

Friday March 31, 2023 8:55 am PDT by
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and changes added with iOS 16.4,...
iOS 17 on Phone Feature

Three New iOS Features Coming to Your iPhone Following Apple Music Classical

Thursday March 30, 2023 7:13 am PDT by
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
apple mixed reality headset concept by david lewis and marcus kane

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Thursday March 30, 2023 4:50 am PDT by
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said. Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...