Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today
As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order.
The event will consist of a pre-recorded video with Apple executives speaking from locations around the company's Apple Park headquarters in California. Apple is widely expected to introduce new iPads at the event, including a new iPad Pro with a Mini-LED display, and there could be a few other surprises in store, such as Apple's long-awaited AirTags item trackers or a redesigned iMac with Apple silicon.
This week could also mark the final release of iOS 14.5 following over two months of beta testing, so we could hear about this during the event. The software update is packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask.
MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow along later today to keep track of everything announced.
Update: Check out our Apple Event news hub for complete coverage of today's announcements.
Related Stories
Apple is planning to unveil several new products at a special event in March, according to recent reports from Bloomberg's Mark Gurman.
Apple CEO Tim Cook speaking at the company's September 2020 Special Event Gurman, who often reveals accurate insights into Apple's plans, recently reported that Apple is currently planning to host a special event on Tuesday, March 8. The event is expected to...
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history.
In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Apple's first major product announcements of the year often occur in March or April, so there's a reasonable chance that trend will continue in 2022. Ahead, we recap some of Apple's past spring announcements and look ahead to some of the first new Apple products that we might see this year.
Past Spring Announcements
Last year, Apple held an event on April 20 to unveil its AirTag item...
Last-minute rumors leading up to Apple's "Peek Performance" event have cast doubt on long-running expectations that Apple will reveal a new or updated MacBook model with an M2 chip on Tuesday.
Last month, Bloomberg's Mark Gurman reported that Apple was preparing to launch at least one new Mac at its March 8 event, and at the time Gurman speculated that it would likely be a high-end Mac mini...
Google today announced that its annual Google I/O developers conference is set to take place on Wednesday, May 11, and Thursday, May 12, about a month ahead of when we're expecting Apple to hold the annual Worldwide Developers Conference.
Alphabet CEO Sundar Pichai shared the news this afternoon, and he said the event will be "live from Shoreline Amphitheatre," with the content available...
Update: We now have invites for a March 8 event! Apple uncharacteristically sent them out less than a week ahead of the event. Invites for Apple's widely expected spring event could be sent out tomorrow if recent reports prove to be correct.
In early February, Bloomberg's Mark Gurman reported that Apple was planning to host a special event on Tuesday, March 8. Gurman then reiterated the ...
Apple plans to introduce a new green color option for the iPhone 13 and iPhone 13 mini at its "Peek Performance" event tomorrow, according to Luke Miani, host of a tech channel on YouTube. This would be similar to Apple announcing a purple color option for the iPhone 12 and iPhone 12 mini at its April 2021 event last year.
Miani said Apple also plans to introduce a purple color option for...
As with Apple's events throughout 2020 and 2021, today's media event kicking off at 10:00 am Pacific Time will be entirely online and likely a pre-recorded stream from Apple Park. Still, some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event has ended and is available for on-demand viewing so as to...
Popular Stories
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon.
"Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu.
In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes.
"A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
The upcoming Apple Watch Series 8 will be able to tell a wearer if it believes they have a fever due to a higher than normal body temperature thanks to a new built-in sensor, according to Bloomberg's reliable Mark Gurman.
Writing in the latest edition of his Power On newsletter, Gurman says that the Apple Watch Series 8 will feature a new body temperature sensor, given that the sensor passes ...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms.
The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
Top Rated Comments
So I expect colourful Apple Watch wrist bands. Anything else is a bonus :)
I can’t buy another computer for myself so it would really help (me to check out the new M1 machines) if she would let me buy her an upgrade LOL.
This is a ritual that Macrumours posters do every time before an apple event