Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today - MacRumors
Skip to Content

Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today

As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order.

apple store down banner
The event will consist of a pre-recorded video with Apple executives speaking from locations around the company's Apple Park headquarters in California. Apple is widely expected to introduce new iPads at the event, including a new iPad Pro with a Mini-LED display, and there could be a few other surprises in store, such as Apple's long-awaited AirTags item trackers or a redesigned iMac with Apple silicon.

This week could also mark the final release of iOS 14.5 following over two months of beta testing, so we could hear about this during the event. The software update is packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow along later today to keep track of everything announced.

Update: Check out our Apple Event news hub for complete coverage of today's announcements.

Popular Stories

iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
apple pro tell logo

Apple Launching Two More New Products This Friday

Monday November 9, 2026 4:22 am PST by
The Apple launches keep coming! The company is set to release two new products on Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October. Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and...
Apple Store Downtown Detroit

Apple Store Subscription Sign-Up Controversy Exposed

Sunday November 8, 2026 7:28 pm PST by
In a series of YouTube videos shared over the past two weeks, electronics technician and consumer rights advocate Louis Rossmann has exposed a controversy in which some Apple Store employees have allegedly signed up customers for auto-renewing subscription trials for Apple One and other services without their informed consent. Here is how the process works at Apple Stores in the United...

Top Rated Comments

BvizioN Avatar
73 months ago
I am gonna keep my expectation really low, so that I don't get extremely disappointed.
So I expect colourful Apple Watch wrist bands. Anything else is a bonus :)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
73 months ago
Maybe to prevent somone from buying a product and then immediately seeing a new one come out
Score: 14 Votes (Like | Disagree)
73 months ago
Can't wait!

Score: 13 Votes (Like | Disagree)
73 months ago

Still no idea why they do this, certainly not six hours before the event.
Generates hype, and gives the store masters time to get everything switched over I suppose.
Score: 13 Votes (Like | Disagree)
PBG4 Dude Avatar
73 months ago

Can’t wait to replace my 2012 MacBook Air I use to scroll through Facebook, with an iPad Pro 12.9 so I can scroll through Facebook in all its mini-LED glory :cool:
My wife uses my 2012 11” MBA for the same purpose. I keep asking her if she wants an upgrade, but she keeps saying no.

I can’t buy another computer for myself so it would really help (me to check out the new M1 machines) if she would let me buy her an upgrade LOL.
Score: 9 Votes (Like | Disagree)
m4mario Avatar
73 months ago

Still no idea why they do this, certainly not six hours before the event.
Usually to upgrade and test their new skews and product pages in production environment. It has to handle 100's of millions of hits and millions of orders from around the world. If things go wrong, people get fired. Really high stakes here.
Score: 8 Votes (Like | Disagree)
Latest Stories
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
3 hours ago
Apple's Holiday Gift Guide Highlights iPhone Duo and More
Apple's Holiday Gift Guide Highlights iPhone Duo and More
6 hours ago
Three Workers Die at Tata iPhone Parts Plant in India
Three Workers Die at Tata iPhone Parts Plant in India
6 hours ago
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
7 hours ago
Apple's Claris Testing 'Harbor' App for Local AI on Macs
Apple's Claris Testing 'Harbor' App for Local AI on Macs
8 hours ago
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
9 hours ago
10 Free iPhone Duo Apps Worth Downloading
10 Free iPhone Duo Apps Worth Downloading
11 hours ago
Apple Releases New AirPods Firmware
Apple Releases New AirPods Firmware
11 hours ago
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
13 hours ago
Apple Announces Swift Student Challenge Ahead of WWDC 2027
Apple Announces Swift Student Challenge Ahead of WWDC 2027
14 hours ago
Next iPad Air Likely to Have These 10 New Features
Next iPad Air Likely to Have These 10 New Features
14 hours ago
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
14 hours ago
New Apple TV Sign Language Feature Announced
New Apple TV Sign Language Feature Announced
14 hours ago
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
15 hours ago
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
15 hours ago
Apple Arcade Adding These Four Games in December
Apple Arcade Adding These Four Games in December
16 hours ago
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
18 hours ago
The Original iPod Went on Sale 25 Years Ago Today
The Original iPod Went on Sale 25 Years Ago Today
18 hours ago
Apple Maps Could Factor Parking Into Your Arrival Time
Apple Maps Could Factor Parking Into Your Arrival Time
19 hours ago
Waze Now Alerts Drivers to Nearby Cyclists Using Garmin LiveTrack
Waze Now Alerts Drivers to Nearby Cyclists Using Garmin LiveTrack
19 hours ago
iPhone 20 Pro: Ten Big Changes That Could Redefine Apple's Flagship
iPhone 20 Pro: Ten Big Changes That Could Redefine Apple's Flagship
20 hours ago
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
1 day ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
1 day ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
1 day ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
1 day ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
1 day ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
2 days ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
2 days ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
2 days ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
2 days ago