According to research firm IDC (via GizChina), Apple dominated the smartphone market in Japan over the fourth quarter of 2020, with the iPhone brand accounting for over half of all phone sales in the country.
As per the report, the mobile market reached 11.432 million shipments in Q4 2020, and 52.6% of all smartphone sales in Japan were iPhones, substantially contributing to a 10.6% year-on-year growth for the country's mobile market as a whole.
Apple's shipments totaled 6.015 million units in Japan, a 13.8% year-on-year increase in shipments, thanks mostly to the company's release of its 5G-capable iPhone 12 series.
In second place behind Apple came Sharp, with 1.414 million units shipped and a 12.4% market share, while local brand Kyocera was placed third with a 7.0% market share and 801,000 units shipped.
Samsung took fourth position with a 6.8% slice of the market, shipping 781,000 units, followed by Sony – traditionally a Japanese brand favorite – which came in fifth with 732,000 shipments and a 6.4% share, with other smaller brands making up the rest of shipments.
Looking at 2020 as a whole, Apple sold the most smartphones in Japan with a 46.5% market share, shipping 15.637 million units that earned it an 8.3% year-on-year growth. Meanwhile, Sharp, Fujitsu, Samsung, and Kyocera took 13.3%, 8.3%, 8.1%, and 7.5% market shares, respectively, with smaller domestic brands accounting for the rest.
Despite a delay in the launch of the iPhone 12 series in Japan due to the global health crisis, Apple remained the undisputed champion mobile brand in the country, where iOS regularly accounts for over 60 percent of the operating system market, compared to 50 percent of the market in the United States. Japan also regularly comes out top in terms of countries where iPhone models are least expensive.
Top Rated Comments
I remember when Steve Jobs praised Japanese electronics when he a compared Sony Vaio Tz Laptop to the 'new' macbook air and Xperia phones to the 'new' iphone.
I dont think he could imagine in 2021 that Apple computers, tablets and Phones would have near market dominance in the Japanese market.
Some pointless trivia about the Japanese market. Samsung deliberately remove or minimize visible samsung branding for products sold in Japan to hide its south korean origins https://www.galaxymobile.jp/
This was mainly due to the massive backlash and boycott when samsung management made the insane decision to remove all 'Japanese culture' references starting from touchwiz 6.0 , so they censored, removed or replaced Japanese emojis which was a dumb move because it breaks the standardized legacy unicode specification.
some examples:
? Japanese crossed flags Replaced with South Korean crossed flags ('https://emojipedia.org/samsung/touchwiz-6.0/crossed-flags/')
? Tokyo tower replaced by generic ('https://emojipedia.org/samsung/touchwiz-5.1/tokyo-tower/')
? map of Japan was removed, if someone sent you this emoji it would be a blank box ('https://emojipedia.org/samsung/experience-8.0/map-of-japan/')
? Japanese dolls replaced with korean dolls wearing traditional Hanbok ('https://emojipedia.org/samsung/touchwiz-6.0/japanese-dolls/')
there is more but don't want to wall of text this post..
Samsung reversed this eventually but the animosity remains hence the galaxymobile sans samsung branding for Japanese market stands to this day.
It turns out that Apple's video-playing, music-downloading, motion-sensing handset is just too, well, backward for the Japanese market.”
Fox News ('https://www.google.it/amp/s/www.foxnews.com/story/apples-iphone-flops-in-japan-now-sold-for-free.amp'), 2015
A steal for what it is capable of doing. But majority of the consumer world have no such need.
It’s all down to an economic issue, as simple as that.
"We're number 1 in the world... THE WORLD!!11!! - Nokia, 2005.
Am I doin' that right? :D
They focus on other electronics and IT services for the west.
I think iv only seen 1 sharp phone ever here in Norway