App Store Spending Reached $72 Billion in 2020, Says Sensor Tower
Apple device users spent a record $72 billion on the App Store in 2020, a 30% increase on app spending the previous year, according to a new Sensor Tower report.
Globally, consumer spending on the App Store reached $72.3 billion, up 30.3 percent Y/Y from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30 percent Y/Y from $29.7 billion in 2019 to $38.6 billion. The App Store generated 87.3 percent more in consumer spending than the Play store, and both platforms experienced roughly the same Y/Y growth. The spending gap between the platforms remained relatively flat compared to 2019.
Apart from games, most user spending in the App Store focused on the Entertainment category, which grew 29.3% year on year to $5.3 billion. TikTok was the non-game app that generated the most revenue globally in the App Store in 2020, growing more than 600% year on year to $1.2 billion.
First-time installs also set a new record in 2020, with the App Store and Google Play collectively reaching nearly 143 billion, up 23.7% from approximately 115.5 billion in 2019. This figure is about 14% higher than the year-on-year growth experienced by both stores in the previous year.
The gaming category also reached new heights, generating $79.5 billion last year across both app stores globally. The report notes that this is up 26% from slightly more than $63 billion in 2019, and represents 71.7% of all in-app spending for the year.
According to Sensor Tower data, around $47.6 billion was spent on iOS games in 2020, up 25% in 2019. Games accounted for 66% of all App Store revenue, and the highest grossing game on iOS was Tencent's Honor of Kings.
The report notes that the mobile market experienced "unprecedented growth" in 2020 as the global health crisis dramatically shifted consumer needs and behavior, and could even indicate a permanent change in consumer habits.
Popular Stories
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
OpenAI added a year-end summary feature to ChatGPT, allowing users to get a personalized overview of their 2025 ChatGPT usage. The summary is similar to year-end wrap-ups from companies like Spotify, Apple Music, YouTube, and other services.
ChatGPT offers up an overview of themes discussed and chat stats, such as busiest chatting day, number of overall chats, messages sent, and more....
