Apple Launches First-Generation College Student Mentorship Program

Apple this month announced a new Launch@Apple mentorship program that's designed for first-generation college students, with the program set to launch in early 2021.

apple launch student program
According to a PDF describing Launch@Apple, it is aimed at first-generation college freshmen and sophomores who are majoring in finance, mathematics, economics, business, data analytics, and accounting.

It matches college students one-on-one with Apple mentors who are able to provide resources for learning and opportunities for professional growth, with the possibility of job shadowing, paid externships, and paid internships.

Apple has not publicly announced Launch@Apple, and it's not entirely clear how the word is being spread. MyHealthyApple shared details this morning, and last week, a LinkedIn post highlighted the program. Ahead of when Launch begins in early 2021, Apple is accepting applications from students with a wide range of GPAs.

Students must be in their first or second year of college with a parent or legal guardian who has not obtained a college degree. Students must want to learn about finance in a "fast-paced, innovative environment" and must be intending to major in one of the accepted disciplines.

Apple is accepting applications through Friday, January 8, 2021, and students who want to participate must provide details on school, GPA, resume, and more, and are required to answer personal questions on life challenges, why they should be accepted, and what gives them joy. Applications must be sent to launch@apple.com.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

peytn Avatar
64 months ago

This is offensive to me as a first-gen in the country and college graduate. Every student has the same level of access to counseling and 1-1 with advisors. We aren’t stupid.

Wish I had this when I went to school but I’m doing alright without it or any gender/race based grants/scholarships. Really hope Apple doesn’t have a quota for this...
1st gen as well here. The tough part seems to have been knowing how to put together a traditional career when your parents hadn’t. Having a mentor at a big company would probably help. Also let’s stop being offended when we disagree. Talking things over is okay.
Score: 13 Votes (Like | Disagree)
dannyyankou Avatar
64 months ago
Good on Apple for doing this. First generation college students often lack the resources and guidance to succeed. Hopefully this will help.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
64 months ago

This is offensive to me as a first-gen in the country and college graduate. Every student has the same level of access to counseling and 1-1 with advisors. We aren’t stupid.

Wish I had this when I went to school but I’m doing alright without it or any gender/race based grants/scholarships. Really hope Apple doesn’t have a quota for this...
How nice for you!

You may not be aware that every family's immigration story is different. And what worked for you and your circumstances may not work for others and their circumstances.

Rather than be seriously offended, try and find happiness that Apple in stepping up to help.
Score: 7 Votes (Like | Disagree)
rtomyj Avatar
64 months ago

Good on Apple for doing this. First generation college students often lack the resources and guidance to succeed. Hopefully this will help.
This is offensive to me as a first-gen in the country and college graduate. Every student has the same level of access to counseling and 1-1 with advisors. We aren’t stupid.

Wish I had this when I went to school but I’m doing alright without it or any gender/race based grants/scholarships. Really hope Apple doesn’t have a quota for this...
Score: 4 Votes (Like | Disagree)
Pilot Jones Avatar
64 months ago

Why do you need parents? Honestly my parents sucked. Divorced and poor. Very low chance of succeeding but I understood their limitations. You know what I did? Found friends that could be my “mentor”, asked questions and made plans. Basically I was as an adult.

The mentor ship is nice. I just feel like it’ll be targeted to “underprivileged” (ie minorities) people and not the once hungry/eager/etc. I like that GPA doesn’t necessarily qualify you, but being someone who almost failed HS, had no studying habits first couple years in a community college and then taking myself seriously at a university - GPA does definitely determine hunger/eagerness/etc.
good on you mate. truly, i'm genuinely glad you made it out of a bad situation.

but everyone is not you. a lot of people don't have anyone (yes, even friends, counsellors & supportive teachers) or the resilience, guidance & fortitude to power through it. They NEED that major boost at a critical time in their lives to take them from nothing to something.

it's really quite myopic of you to argue for a universal application of your logic with such a specifically personal anecdote.

Some people have the talent but not the drive. They do not always occur together and a lot of the time, even if they had it, life has just beaten it out of them. Yes this also isn't universally true, but why be so negative at even the smallest chance to make people's lives better?
Score: 4 Votes (Like | Disagree)
dannyyankou Avatar
64 months ago

This is offensive to me as a first-gen in the country and college graduate. Every student has the same level of access to counseling and 1-1 with advisors. We aren’t stupid.

Wish I had this when I went to school but I’m doing alright without it or any gender/race based grants/scholarships. Really hope Apple doesn’t have a quota for this...
And good on you for working hard and doing well. But my point was more that other families are privileged to have structures in place to give their kids tons of extra resources, private tutoring, etc to give their kids a head start. First generation college students usually come from poorer families and they don’t have the extra resources.
Score: 4 Votes (Like | Disagree)