Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

"You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has been holding iPhone pre-orders at 5:00 a.m.


The ‌iPhone 12‌ and 12 Pro are launching in more than 30 countries and regions around the world, and a full list of launch times can be found in our time zone guide.

Apple's ‌iPhone 12‌ and 12 Pro models feature a full redesign with a flat-edged look that similar to the design of the iPad Pro. All of the models feature edge-to-edge OLED displays, 5G connectivity, and upgraded camera technology.

Following pre-orders, the first ‌iPhone 12‌ and 12 Pro shipments will arrive to customers on Friday, October 23. Note that pre-orders will only be available for the 6.1-inch ‌iPhone 12‌ and 6.1-inch ‌iPhone 12 Pro‌, with pre-orders for the ‌iPhone 12‌ mini and ‌iPhone 12 Pro‌ Max launching on November 6.

If you're hoping to get an ‌iPhone 12‌ or 12 Pro on launch day, it's a good idea to purchase early because there's no word on how much supply Apple will have. Preliminary reports suggest demand is high and supply is low, with pre-orders from telecoms in Taiwan selling out within 45 minutes.

Pricing on the ‌iPhone 12‌ starts at $829, though some U.S. carriers are offering a $30 discount that drops the price to Apple's advertised $799 price point. Pricing on the ‌iPhone 12 Pro‌ starts at $999.

Related Roundups: iPhone 12, iPhone 12 Pro

Top Rated Comments

(View all)
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4 days ago at 11:26 pm
Really missing out these days. Camping out at the Apple store. How times have change.



Score: 10 Votes (Like | Disagree)
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4 days ago at 11:33 pm
I liked the other way. Stay up a little later, order and go to bed. This set the alarm stuff is nonsense.
Score: 10 Votes (Like | Disagree)
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4 days ago at 11:27 pm
Having a mini anxiety attack because I know that every minute that passes after 5:00am is like another week added onto shipping times...
Score: 8 Votes (Like | Disagree)
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4 days ago at 11:49 pm
Apple said Enjoy the extra sleep lol.

well, I hope I can get up that early ugh!!!

Score: 8 Votes (Like | Disagree)
Avatar
4 days ago at 11:31 pm
[S]I’ll be sitting this one out. See you on November 6. ?[/S]

I'm getting the 12 Pro. 6.7" is a bit too big for me.
Now...do I want Midnight Blue or Graphite? ?
Score: 7 Votes (Like | Disagree)
Avatar
4 days ago at 01:14 am
I get why they take the store down before an event, but why do they need to do it even before pre order?
If I want to buy a Mac, an iPad or an accessory, I can't. Just put the banner and then give the possibility to skip it if you're buying something different than an iPhone.
Score: 5 Votes (Like | Disagree)

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