Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Apple's online store is down ahead of iPhone 12 and ‌iPhone 12‌ Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

"You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has been holding iPhone pre-orders at 5:00 a.m.

appleonlinestoredown
The ‌iPhone 12‌ and 12 Pro are launching in more than 30 countries and regions around the world, and a full list of launch times can be found in our time zone guide.

Apple's ‌iPhone 12‌ and 12 Pro models feature a full redesign with a flat-edged look that similar to the design of the iPad Pro. All of the models feature edge-to-edge OLED displays, 5G connectivity, and upgraded camera technology.

Following pre-orders, the first ‌iPhone 12‌ and 12 Pro shipments will arrive to customers on Friday, October 23. Note that pre-orders will only be available for the 6.1-inch ‌iPhone 12‌ and 6.1-inch ‌iPhone 12‌ Pro, with pre-orders for the iPhone 12 mini and iPhone 12 Pro Max launching on November 6.

If you're hoping to get an ‌iPhone 12‌ or 12 Pro on launch day, it's a good idea to purchase early because there's no word on how much supply Apple will have. Preliminary reports suggest demand is high and supply is low, with pre-orders from telecoms in Taiwan selling out within 45 minutes.

Pricing on the ‌iPhone 12‌ starts at $829, though some U.S. carriers are offering a $30 discount that drops the price to Apple's advertised $799 price point. Pricing on the ‌iPhone 12‌ Pro starts at $999.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

TheYayAreaLiving ? Avatar
21 months ago
Really missing out these days. Camping out at the Apple store. How times have change.



Attachment Image
Score: 10 Votes (Like | Disagree)
roland.g Avatar
21 months ago
I liked the other way. Stay up a little later, order and go to bed. This set the alarm stuff is nonsense.
Score: 10 Votes (Like | Disagree)
mattan_lines Avatar
21 months ago
Having a mini anxiety attack because I know that every minute that passes after 5:00am is like another week added onto shipping times...
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
21 months ago
Apple said Enjoy the extra sleep lol.

well, I hope I can get up that early ugh!!!

Attachment Image
Score: 8 Votes (Like | Disagree)
mariusignorello Avatar
21 months ago
[S]I’ll be sitting this one out. See you on November 6. ?[/S]

I'm getting the 12 Pro. 6.7" is a bit too big for me.
Now...do I want Midnight Blue or Graphite? ?
Score: 7 Votes (Like | Disagree)
recoil80 Avatar
21 months ago
I get why they take the store down before an event, but why do they need to do it even before pre order?
If I want to buy a Mac, an iPad or an accessory, I can't. Just put the banner and then give the possibility to skip it if you're buying something different than an iPhone.
Score: 5 Votes (Like | Disagree)

Related Stories

iPhone 14 Mock pill and hole thumb

iPhone 14 Pro Rumored to Feature 8GB RAM, Matching Galaxy S22

Thursday February 17, 2022 5:58 am PST by
The iPhone 14 Pro will feature 8GB of RAM, the most memory ever offered in an iPhone, according to an unverified but plausible report coming out of Asia. According to a post from the account "yeux1122" on the Korean blog Naver, the iPhone 14 Pro will contain 8GB of RAM. Citing supply chain sources, the post claims that the iPhone 14 Pro's memory components have now been confirmed, and added...
iphone 13 yellow with text

When is the iPhone 13's Release Date?

Monday August 23, 2021 3:16 am PDT by
Apple announced the iPhone 13 and iPhone 13 Pro at its September "California Streaming" event, revealing the long-awaited features of the new smartphones ahead of the first devices arriving to customers. After a later-than-usual launch for the iPhone 12 models last year, Apple has returned to its traditional September smartphone unveiling timeframe for the iPhone 13 lineup, which features...
apple store down

Apple Online Store Down Ahead of iPhone 13 and 13 Pro Pre-Orders

Thursday September 16, 2021 9:48 pm PDT by
Apple's online store is down ahead of iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m....
Apple iPhone13 family lineup 220308 2

Apple Unveils New iPhone 13 'Green' and iPhone 13 Pro 'Alpine Green' Colors

Tuesday March 8, 2022 10:09 am PST by
Apple debuted two new iPhone 13 colors at its "Peek Performance" digital event today, offering the iPhone 13 and iPhone 13 mini in a new "green" and the iPhone 13 Pro and iPhone 13 Pro Max in "alpine green." "People love the design of iPhone 13 Pro and iPhone 13, and we're excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the...
iPhone SE 3 stacked

Deals: Discover the Best Carrier Offers on Apple's New iPhone SE, iPad Air, and Green iPhone 13

Friday March 11, 2022 8:17 am PST by
Today, pre-orders started for Apple's new iPhone SE, iPad Air, and the new green color options of the iPhone 13. For anyone shopping for the cellular models of the latest Apple devices, we've gathered the best offers in this article. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
green iphone 13 color hands om

New Video Offers First Hands-On Look at New Green and Alpine Green iPhone 13 and iPhone 13 Pro Colors

Wednesday March 9, 2022 11:46 pm PST by
A new video posted to Twitter has offered a first hands-on look at Apple's new green iPhone 13 and the Alpine Green iPhone 13 Pro color options announced earlier this week. Following a tradition it started in 2021, Apple this week introduced new iPhone colors for the spring. The company unveiled only a new purple color for the iPhone 12 last year, but this year introduced two colors for the...
iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
iphone 13 pre orders expiring

PSA: Apple's iPhone 13 Pre-Order Setup Process Is Sending 'Expired Pre-Order' Messages to Some Users, But It's Likely Just a Glitch [Update: Fixed]

Thursday September 16, 2021 3:56 am PDT by
Update: As of 5:30 a.m. Pacific Time, the "Expired Pre-Order" issue appears to have been fixed for many Apple customers. Some Apple customers who went through the pre-approval steps to purchase a new iPhone 13 on Apple's website or Apple Store app are seeing the message "Your iPhone pre-order has expired" when subsequently checking their order status page. Apple customers can use the...

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...