Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

"You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has been holding iPhone pre-orders at 5:00 a.m.

appleonlinestoredown
The ‌iPhone 12‌ and 12 Pro are launching in more than 30 countries and regions around the world, and a full list of launch times can be found in our time zone guide.

Apple's ‌iPhone 12‌ and 12 Pro models feature a full redesign with a flat-edged look that similar to the design of the iPad Pro. All of the models feature edge-to-edge OLED displays, 5G connectivity, and upgraded camera technology.

Following pre-orders, the first ‌iPhone 12‌ and 12 Pro shipments will arrive to customers on Friday, October 23. Note that pre-orders will only be available for the 6.1-inch ‌iPhone 12‌ and 6.1-inch ‌iPhone 12 Pro‌, with pre-orders for the iPhone 12 mini and iPhone 12 Pro Max launching on November 6.

If you're hoping to get an ‌iPhone 12‌ or 12 Pro on launch day, it's a good idea to purchase early because there's no word on how much supply Apple will have. Preliminary reports suggest demand is high and supply is low, with pre-orders from telecoms in Taiwan selling out within 45 minutes.

Pricing on the ‌iPhone 12‌ starts at $829, though some U.S. carriers are offering a $30 discount that drops the price to Apple's advertised $799 price point. Pricing on the ‌iPhone 12 Pro‌ starts at $999.

Related Roundups: iPhone 12, iPhone 12 Pro

Top Rated Comments

Theyayarealivin Avatar
14 weeks ago
Really missing out these days. Camping out at the Apple store. How times have change.



Attachment Image
Score: 10 Votes (Like | Disagree)
roland.g Avatar
14 weeks ago
I liked the other way. Stay up a little later, order and go to bed. This set the alarm stuff is nonsense.
Score: 10 Votes (Like | Disagree)
mattan_lines Avatar
14 weeks ago
Having a mini anxiety attack because I know that every minute that passes after 5:00am is like another week added onto shipping times...
Score: 8 Votes (Like | Disagree)
Theyayarealivin Avatar
14 weeks ago
Apple said Enjoy the extra sleep lol.

well, I hope I can get up that early ugh!!!

Attachment Image
Score: 8 Votes (Like | Disagree)
mariusignorello Avatar
14 weeks ago
[S]I’ll be sitting this one out. See you on November 6. ?[/S]

I'm getting the 12 Pro. 6.7" is a bit too big for me.
Now...do I want Midnight Blue or Graphite? ?
Score: 7 Votes (Like | Disagree)
recoil80 Avatar
14 weeks ago
I get why they take the store down before an event, but why do they need to do it even before pre order?
If I want to buy a Mac, an iPad or an accessory, I can't. Just put the banner and then give the possibility to skip it if you're buying something different than an iPhone.
Score: 5 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...