Apple Online Store Goes Down Ahead of iPhone 12 Apple Event

Apple's online store is down in anticipation of its "Hi, Speed" event later on Tuesday, suggesting at least some products may be available to pre-order or order immediately after the event.

apple store down
The placeholder for the U.S. online store says "We're making updates to the Apple store. Check back soon."

Apple's "Hi, Speed" event will be a virtual media event, where the company is expected to take the wraps off its flagship iPhone 12 lineup, a smaller, more affordable HomePod, and potentially other products.

We've heard conflicting rumors about when Apple's new ‌iPhone‌ models will be available to order, but Apple is expected to stagger the launches this year, and we're not expecting ‌iPhone‌ pre-orders to open immediately.

Chinese leaker Kang, who has provided accurate information in the past, claims pre-orders for the 6.1-inch ‌‌iPhone‌ 12‌ and ‌‌iPhone‌ 12‌ Pro models could begin this coming Friday, October 16, with the first ‌‌iPhone‌ 12‌ shipments and an official launch on Friday, October 23.

Preorders for the "‌‌iPhone‌ 12‌ mini" meanwhile are said to commence on Friday, November 6, with the device launching on Friday, November 13 – the same day that pre-orders for the ‌‌iPhone‌ 12‌ Pro Max will allegedly commence. Apple's largest ever handset would then launch one week later on Friday, November 20.

With other rumored products also said to be in the wings, including a "HomePod mini," Apple could well be setting up its store to accept pre-orders. On the other hand, it may simply be adding promotional pages in advance of later product pre-order dates.

Either way, we'll know for sure soon. Apple's media event kicks off at 10:00 a.m. Pacific Time, and you can tune in on Apple's event page, on Apple's YouTube channel, or through the TV app on Apple's various platforms. Stay up to date on all the latest news and developments right here on MacRumors!

🔥 Visit our Live Coverage of the Apple Event

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...

Top Rated Comments

Justanotherfanboy Avatar
68 months ago

And for those who think it makes things 'more exciting' ... all I can say is grow up.
Note to self:

do NOT get this grumpy & mean, when/if I do grow up
Score: 19 Votes (Like | Disagree)
ohbrilliance Avatar
68 months ago
I remember the good old days when the We’ll Be Back Soon was met with comments like “it’s happening!”. I don’t know about you but I’m here to try and enjoy the news. If it bothers you so much then why are you even here?
Score: 13 Votes (Like | Disagree)
mthomas184 Avatar
68 months ago
Man, it cracks me up watching everyone whine when Apple does this. Like they planned on going to the store and buying something right now. :rolleyes:
Score: 12 Votes (Like | Disagree)
joeblow7777 Avatar
68 months ago

So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

And for those who think it makes things 'more exciting' ... all I can say is grow up.

And by the way, Apple gets rid of magsafe and the external battery indicator led (two things I thought were ingenious and useful) in the name of 'progress' ... yet they keep on with this stone-age theater of shutting down the site to update a few products.
It's for show. It's like having a big curtain on stage before the show. They're a $2 trillion company. I'm sure they've crunched the numbers to determine that the hype is worth it.

After all, do they really lose any sales? If you're looking to buy a Mac or an iPad right now, are you going to completely change your mind and abandon your purchasing plans just because the site is down for one morning, or are you just going to come back later? Plus, when you come back, now you see all the new stuff that's featured.

All I'm saying is that it's safe to assume that Apple knows a bit more about marketing hype and sales than you or I.
Score: 11 Votes (Like | Disagree)
s66 Avatar
68 months ago
So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.
Score: 6 Votes (Like | Disagree)
mikejd1 Avatar
68 months ago

Here we go again. The idiotic 'store goes down for 8 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.
Hype
Score: 5 Votes (Like | Disagree)