Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

Apple today announced the Apple Watch Series 5, alongside watchOS 6. Series 5 watches feature an always-on display, meaning you won't have to rely on wrist raises to read the Apple Watch screen. There's also a built-in compass and international emergency calling as the new standout features.

apple watch series 5
The always-on display allows the time and other important information to be visible at all times. Every watch face was optimized for the new display and to preserve battery life, featuring the ability to dim the screen when your wrist is down and return to full brightness with a raise or tap.

Despite the always-on display, Apple said that the Apple Watch Series 5 still features an all-day 18-hour battery life.

“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”

There are also updated location features that provide greater navigation tools, like the built-in compass and updated Maps app. The compass app provides heading, incline, latitude, longitude, and current elevation, and it can be added as a complication to the watch face.

series 5 image
Series 5 cellular models include international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan was activated.

The new lineup also comes with a titanium case, and returning styles include stainless steel, aluminum, and ceramic. There are also the expected Apple Watch Nike and Apple Watch Hermès models.

series 5 models
With a new Apple Watch comes the latest updated to watchOS, which is watchOS6, including new health and fitness features like a Cycle Tracking app for women. There's a Noise app to understand the ambient sound levels in environments such as concerts, and Activity Trends to provide a long-term view of your activity patterns.


watchOS 6 also has dynamic new watch faces like Meridian, Modular Compact, and Solar Dial. Apple is also finally letting you customize exactly which Apple Watch case and watch band you buy from the get-go with Apple Watch Studio. With this, you can pick your preferred case and band combination when you initially purchase the Apple Watch Series 5.

Apple Watch Series 5 with GPS starts at $399 while the GPS and cellular models start at $499. You can order your Series 5 device today on Apple.com, and the watches will then begin to ship on Friday, September 20. Apple has discontinued the Apple Watch Series 4 and is keeping the Series 3 around at the entry-level price of $199 for GPS and $299 for GPS and cellular.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iphone 17 pro inside

iPhone 17 Teardowns Confirm SIM and eSIM-Only Battery Capacities

Friday September 19, 2025 8:39 am PDT by
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray. We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime. The device features various internal design changes, including larger rear camera...

Top Rated Comments

benshive Avatar
79 months ago
I bet the people who complained about the Apple Watch not having an always on display are going to be here complaining about how this will affect battery life :rolleyes:
Score: 22 Votes (Like | Disagree)
crawfish963 Avatar
79 months ago
No word on processor upgrades? Interesting. I doubt this will be enough to entice S4 owners.
Score: 13 Votes (Like | Disagree)
CarlJ Avatar
79 months ago
Low on testosterone or menopausal design, form does not follow function, it should be circular, aod that is old news in galaxy watches.
... is it that you have low testosterone levels and need external devices to provide it for you? The Apple Watch certainly doesn't need nor provide testosterone. Similarly, watches do not experience menopause. What are you on about?

Should be circular? Since when? For decades, watches had mechanical mechanisms with rotating hands that dictated mostly circular cases. That requirement is outdated. Smart watches present information, which fits better on a rectangular screen. Round is the exact opposite of "form follows function" for a smart watch - it's being round to be familiar to those who can't cope with a rectangular watch.

If galaxy watches suit you better, no one is stopping you from buying one.
Score: 9 Votes (Like | Disagree)
MrGimper Avatar
79 months ago
Always-on display, the watch forums will be dead now that complaint is negated.
Score: 9 Votes (Like | Disagree)
CarlJ Avatar
79 months ago
I feel like they could just include this on Series 4 with a software update....
Sure, if you want 4 hour battery life. They've switched to a different kind of screen that uses less power.
Score: 8 Votes (Like | Disagree)
jhfenton Avatar
79 months ago
Maybe if you wear this watch occasionally for fitness or workout it is fine, but for everyday watch it looks pathetic. Low on testosterone or menopausal design, form does not follow function, it should be circular, aod that is old news in galaxy watches. Come on apple, Steve Jobs should haunt you.
This is a terrible opinion. You should be ashamed to have expressed it publicly.
Score: 7 Votes (Like | Disagree)