The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.

apple pro display xdr mac pro
Apple's press release:

The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.

The display will be available in the fall, starting at $4,999, but that price doesn't include the stand. If you want the display to come on Apple's stand, as it is shown in official product images, that'll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.


The display will accompany Apple's all-new modular Mac Pro, which will also be available in the fall starting at $5,999.

Related Forum: Mac Accessories

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

riverfreak Avatar
86 months ago
I loved how the audience collectively gasped when it was revealed not only that the stand was sold separately — but that it cost $999.
Score: 75 Votes (Like | Disagree)
dwright1974 Avatar
86 months ago
The ultimate dongle
Score: 61 Votes (Like | Disagree)
Unity451 Avatar
86 months ago
Thieves... that's what they've become. Dirty thieves.
Score: 50 Votes (Like | Disagree)
Kobayagi Avatar
86 months ago
That's why I'm planning ahead. :p



Attachment Image
Score: 48 Votes (Like | Disagree)
zorinlynx Avatar
86 months ago
My question is, why is Apple doing this? You'd think they know this would result in bad press for basically no good reason. They're not going to sell many of these displays, so they're likely not going to make much profit selling these stands.

What's their angle here? Are they really this tone deaf?
Score: 41 Votes (Like | Disagree)
BootsWalking Avatar
86 months ago
Hey Apple, if you wanted $6k for the monitor then you should've just priced it at $6k rather than charging $5k and insulting our intelligence by charging an additional $1k for the stand nearly everyone will need anyway.
Score: 40 Votes (Like | Disagree)