In addition to its Back to University promotion launched in Australia, New Zealand, and Brazil today, Apple has also unveiled a pair of special edition Beats Solo3 Wireless Headphones as part of its Chinese New Year gift guide.
Available in Silver Wing Grey, the New Year Special Edition Beats headphones, which are currently only available in China, continue a new Apple trend of decorating Beats in unique celebratory decals.
In October last year, Apple unveiled limited edition Mickey Mouse Beats Solo3 models to celebrate the 90th anniversary of the famous Disney cartoon character.
Previous to that, Apple released a Decade Edition model of the Solo3 as a salute to the longevity of the Beats brand, which the company acquired in 2014.
As well as the new Beats, Apple's annual Chinese gift guide is also promoting the latest iPhone, Apple Watch, and iPad Pro models under the banner of family reunion over the holiday period.