The New York Public Library today launched a new initiative it's calling "Insta Novels," in which it will post classic novels and short stories as Instagram Stories. You won't need a NYPL card or have to live nearby to gain access to Insta Novels as the feature will be available to anyone who has an Instagram account (via The Wall Street Journal).

NYPL Insta Novels
To start off, the library is offering Lewis Carroll's "Alice's Adventures in Wonderland," and plans to next highlight Charlotte Perkins Gilman's "The Yellow Wallpaper" and Franz Kafka's "The Metamorphosis." The platform was built to "promote reading in general," as well as expand the brand recognition of the NYPL and its ability to "adapt to the digital era."

“We want people to understand that libraries aren’t just those brick-and-mortar places full of dusty books,” said Christopher Platt, the NYPL’s chief branch library officer.

Specifically, these novels and stories will be housed on the NYPL's Instagram page as Story Highlights. The library is dividing Alice's Adventures in Wonderland up in multiple parts, and Part 1 is available to read today. Once you open up the "Alice Part 1" story, the library has created an area on the page to rest your thumb on the screen.

The way Instagram Stories work is that when you place a finger on the story, it pauses as long as you continue to interact with it. So, in order to ensure you can read a full page without the story progressing at a fast speed, you can rest your thumb on the screen, and then lift it to turn the page. Alice Part 1 extends to page 83 and the sixth chapter of Lewis Carroll's novel, and Part 2 will be added as a Story Highlight tomorrow.

Unlike stories posted to the central area of Instagram, which disappear after 24 hours, stories that you add to your "Highlights" on your account page are permanent. This means that those reading Insta Novels don't have to worry about finishing the books in under a day, although there doesn't appear to be any way to save your progress if you don't finish the story in one sitting.

The library worked with advertising agency Mother in New York to create Insta Novels, with Mother chief creative officer Corinna Falusi stating that the experience is "unmistakably like reading a paperback novel."

Top Rated Comments

Saturnine Avatar
39 months ago
I understand and respect what they’re trying to do here but Instagram is just the wrong tool for the job.

There are surely better ways to use Instagram to promote reading and literacy. Surely nobody is going to be reading an entire book on there given the difficulty of doing so.
Score: 5 Votes (Like | Disagree)
adamjackson Avatar
39 months ago
Valiant effort. Pretty stupid though. ePub / eBook, PDF, hard copy, Kindle has been around for so long now. I really can't think of any good reason to do this other than "going to where the kids' eyeballs are" but I feel bad for the social media expert at NYPL who has to post these.
Score: 1 Votes (Like | Disagree)
edgonzalez32 Avatar
39 months ago
Well, I think this is cool. It's obviously a start and I look forward to see how else they use IG to promote.
Score: 1 Votes (Like | Disagree)
supremedesigner Avatar
39 months ago
Probably not accessible to screenreader...
Score: 1 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...