Microsoft today announced a rebranding of its news engine that's been powering sites like MSN.com since 1995, which the company is simply calling "Microsoft News." The name will replace the previous "MSN News" smartphone app beginning today across devices for iOS, Android, Microsoft Edge, Windows 10, Skype, Xbox, and Outlook.com (MSN.com will retain its name).

The revamped app curates news via publishing partners, human editors, and artificial intelligence, ensuring readers are up-to-date on the topics they care about. News sites include over 3,000 brands in all major global markets, like The New York Times, The Washington Post, BBC News, and more, all including text and video content.

microsoft news
Users can personalize the app by prioritizing favorite news topics and selecting interests to follow in the news feed. Microsoft says that publishing partners can connect with their audiences and earn money for the content that users read within Microsoft News.

In terms of UI features, the iOS app includes a dark theme, supports the iOS widgets feature, has customizable breaking news alerts, and more:

- New personalization upgrades, including the ability to tailor interests to follow in your news feed – such as World News, Personal Finance, Fitness and many more – and to roam interests across devices and local news options for top cities
- Simplified access through seamless integration with iOS and Android widgets
- Continuous reading, for a smooth content experience

Microsoft News comes one month after Google revamped its own Google News app on iOS devices, with a few similar features like personalized news suggestions, combined AI/human curation, and more. Google News replaced the existing Google Play Newsstand app, much like Microsoft News is replacing the MSN News app.

Both apps are competitors to Apple News, which provides similar news curation features across a user's iOS devices. In iOS 12 this fall, Apple News will gain a redesign that introduces a Browse tab to make it easier to discover new channels or jump straight to favorites, and the app on iPad will be updated with a new sidebar for simpler navigation.

Top Rated Comments

sharleyP Avatar
44 months ago
And this does what that the built in Apple News can’t?
It runs in other countries than 'Murica
Score: 6 Votes (Like | Disagree)
78Bandit Avatar
44 months ago
And this does what that the built in Apple News can’t?
Syncs your news preferences and suggestions across multiple platforms including iOS, Windows, and Android.
Score: 6 Votes (Like | Disagree)
jmh600cbr Avatar
44 months ago
can we have apple news in canada? i don't see how it makes sense that microsoft and google release apps globally but apple doesn't
Score: 5 Votes (Like | Disagree)
RudySnow Avatar
44 months ago
I don’t trust Apple or Microsoft to filter my news. I prefer to get my news from sources I trust.
Then just curate articles from the sources you trust in Apple or MS News. I’m not sure from your comment that you even know how to use the services.
Score: 2 Votes (Like | Disagree)
redneckitengineer Avatar
44 months ago
And this does what that the built in Apple News can’t?
Score: 2 Votes (Like | Disagree)
flyinmac Avatar
44 months ago
But as a devout Anti-Microsoft person, I would never want a single piece of their hardware/software in my life. :p
Then you better turn off your television, and disconnect from the Internet.

Or perhaps you’re not quite the purist you say you are?

Like Vegans who eat jello and use makeup brands that use animal parts.

Guess what’s delivering the Internet to you. Guess what’s running the services at most businesses that you go into. And guess what’s delivering your television content to you.

Yes, there is Linux, Unix, and a few Macs out there providing those services. But mixed in there is a lot of Microsoft software that would disrupt your daily routine if it suddenly all stopped working simultaneously.
Score: 2 Votes (Like | Disagree)

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