Apple Introduces Apple Watch Bands and iPhone Cases in Summer Colors

Monday June 4, 2018 1:56 PM PDT by Juli Clover
Apple today updated its lineup of silicone iPhone cases and Apple Watch Sport Bands in three summer colors, including Peach, Marine Green, and Sky Blue.

The three new colors are available for both 38 and 42mm Apple Watch Sport Bands, with pricing the same as other Sport Bands ($49).


Apple has also released silicone cases for the iPhone X, iPhone 8, and iPhone 8 Plus in the new colors, with the cases also suitable for the iPhone 7 lineup. The new silicone cases are priced at $39 for iPhone X, $39 for iPhone 8 Plus, and $39 for iPhone 8.


Apple has not provided leather iPhone cases in new colors, nor has the company introduced iPad cases in the new summer shades. There are also no other new watch bands, with the exception of the Pride watch band.


The Pride watch band is a new version of last year's Pride band, using Apple's Woven Nylon band in a series of rainbow colors. Apple has also introduced a matching watch face that's available today in watchOS 4. The Pride watch band is available for $49 and can be ordered starting today.

Related Roundups: Apple Watch, watchOS 4, watchOS 5, iPhone X
Buyer's Guide: Apple Watch (Caution), iPhone X (Caution)
35 comments


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BigMac?
11 weeks ago

It’s a valid concern, but that’s also kinda the point of the Pride symbol — saying that you’re brave enough to be open about your sexuality, regardless of the consequences.

Of course, some regions require significantly more bravery than others, but those are also the places where that bravery is needed the most.



Wearing the pride isn’t just about someone’s own sexuality but also about respecting the sexuality of others...

Like the product red accessories... don’t mean you have to be hiv pos but supporting openly research, cure and people dealing with it.
Rating: 8 Votes
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RichTF
11 weeks ago

The pride watch band looks good without the pride tag, but now I can see some groups, especially in some regions, targeting people with those bands based on their assumptions. Hopefully I’m wrong.

It’s a valid concern, but that’s also kinda the point of the Pride symbol — saying that you’re brave enough to be open about your sexuality, regardless of the consequences.

Of course, some regions require significantly more bravery than others, but those are also the places where that bravery is needed the most.
Rating: 6 Votes
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AppleWarMachine
11 weeks ago

And people thought there wouldn’t be anything new in the store to buy... /s


And they did it all without shutting down the Online Apple store...”magical”... and “courage” :D
Rating: 5 Votes
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Glmnet1
11 weeks ago

In theory, accessories do have more margins percentage wise. Why do you think everyone is selling iPhone cases and screen protectors?

Hmm because they don't have the infrastructure to manufacture complex electronic devices?
Rating: 5 Votes
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maerz001
11 weeks ago
Probably they make more money with accessories than MACs
Rating: 5 Votes
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Fzang
11 weeks ago

Cannot wait to get these on Ali for like 2 bucks each haha


Those silicone bands feel terrible though.
Rating: 5 Votes
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RichTF
11 weeks ago

Wearing the pride isn’t just about someone’s own sexuality but also about respecting the sexuality of others...

Like the product red accessories... don’t mean you have to be hiv pos but supporting openly research, cure and people dealing with it.

Yep, you’re totally correct, clumsy wording on my part there. I should have said something like “brave enough to openly support the LGBT+ family”. I’ve definitely got a *lot* of love and respect for all the straight allies out there. :cool:
Rating: 5 Votes
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BigMac?
11 weeks ago
Wuhuu, exactly what I have been waiting for from the leading IT company...

NOT
Rating: 3 Votes
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macduke
11 weeks ago

nor has the company introduced iPad cases in the new summer shades

Does Apple even have iPad cases? I think they only have crap covers these days. I miss the old leather cases and would pay quite a bit to get one for my 10.5” iPad Pro. Third party cases aren’t doing it for me. The black leather Apple iPad case I had on my Air 2 was perfect.
Rating: 2 Votes
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69Mustang
11 weeks ago
Aren't these more like pastel Spring colors? Summer colors are typically bolder.
Rating: 2 Votes
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