AT&T Announces City-Specific Offers for Free DirecTV Now, Internet, and BOGO iPhones

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AT&T today announced a series of deals launching this Thursday, March 1 that will be available only for customers in New York, Chicago, and Los Angeles. The offers vary from city to city, and the carrier noted that each one will last for a "limited time" only.

The city-specific deals are debuting alongside the launch of AT&T's new Unlimited Plus Enhanced and Unlimited Choice Enhanced plans, and most of them tie in with the new plans. Users everywhere in the United States will be able to sign up for one of the new Unlimited plans, but AT&T is launching offers for three select cities -- "tailored" to its customers in each -- as a way to encourage sign ups for the plans in these locations.


AT&T detailed some information on each plan, seen in the quote below, and there's a new support article on ATT.com with a deeper breakdown. One of the major new updates comes to the Unlimited Plus plan, which is $80 for the first line, down from the current price of $90, and now comes with 15GB of hotspot data, an increase from 10GB. The carrier is also offering a $15 loyalty video credit applicable to DirecTV, U-Verse, or DirecTV Now.

On AT&T Unlimited Plus Enhanced the first line starts at only $80, and you’ll get 15GB of mobile hotspot data per line on the plan. And on AT&T Unlimited Choice Enhanced unlimited 4G LTE data is only $40 a line when you have 4 lines.

These enhanced wireless plans come with a $15 loyalty credit towards applicable AT&T video services

Regarding the city-specific offers, New York users will get one year of DirecTV Now for free when switching to either of the new Unlimited plans. The offer is valid for both new and existing DirecTV Now customers and will be given in the form of a $35/month video credit over the course of 12 months, which pays entirely for DirecTV Now's basic "Live a Little" package. If users want more channels, they can switch to a larger package and put the $35 credit towards it.

As usual, the credits will start within two bill cycles, and New York users will automatically be charged at full price when DirecTV Now renews after one year, but they can cancel beforehand. AT&T is also still offering new DirecTV Now customers a chance to get a 32GB Apple TV 4K at no cost when they prepay for three months of DirecTV Now at $105.

In Chicago, those who switch from any wireless competitor to one of AT&T's new Unlimited plans will get free home internet on plans up to 50 Mbps "for life." Similar to the New York offer, this will come in the form of a $30 monthly internet credit to pay for a 50 Mbps plan, which can be applied to a higher speed internet tier if desired. The "for life" qualification pertains to users who maintain a qualifying service on AT&T's new Unlimited plan, alongside a matching eligible service address in Chicago.

Lastly, those in Los Angeles will have a more traditional buy one, get one offer on "the latest smartphones," including iPhone X. AT&T said that Los Angeles residents can purchase a 64GB iPhone X and get another for free when both are purchased on AT&T Next, and a new line is added with eligible wireless service.

AT&T's description for each offer notes that more details will be coming soon at ATT.com. If you want to read more of the fine print for each city's deal, head over to the press release and scroll down to the bottom. For more discounts and offers, visit our full Deals Roundup.

Related Roundup: Apple Deals

Top Rated Comments

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35 months ago
Anybody else think the naming convention is getting a little ridiculous? I'd be embarrassed if I was in marketing and that was my work product?

"AT&T Unlimited Plus Enhanced"
Score: 11 Votes (Like | Disagree)
Avatar
35 months ago
Here comes the DirectTV Now haters! Please do tell us how you feel about the service, the interface, lack of DVR and when you canceled your account.
Score: 7 Votes (Like | Disagree)
Avatar
35 months ago

I signed up for the unlimited data plan last year when it was first launched and received $25 credit. The new plan would drop my bill $10 and lower my credit by $10. I'll call customer service and see if they'll match the new pricing and try to keep my current $25 credit.

Could you let us know if you're able to score the lower monthly rate and keep existing $25 DTVNow monthly credit? Otherwise this is zero-sum for a lot of existing customers... and probably planned that way.
Score: 3 Votes (Like | Disagree)
Avatar
35 months ago

Could you let us know if you're able to score the lower monthly rate and keep existing $25 DTVNow monthly credit? Otherwise this is zero-sum for a lot of existing customers... and probably planned that way.

Yes, I'll let everyone know.
Score: 2 Votes (Like | Disagree)
Avatar
35 months ago
The ATT website hasn't been updated yet. Still shows $90 for 1 line of Unlimited Enhanced Plus. Curious what 4 lines will cost under the new lower pricing?
Score: 2 Votes (Like | Disagree)
Avatar
35 months ago

The ATT website hasn't been updated yet. Still shows $90 for 1 line of Unlimited Enhanced Plus. Curious what 4 lines will cost under the new lower pricing?

Well they did say it goes into effect on March 1st and today's February 27th... Article claimed the $90 goes to $80. (That'd be for the individual plan, not sure what happens with the $115 family unlimited, if it's mentioned I missed it)
[doublepost=1519761980][/doublepost]

I asked the question above. Did the old plan get a $25/month credit and that is dropping to $15? That would wipe out the significance of the $10 reduction of price of the $90 plan.

The $25 credit dropped to $15 sometime late last year for new subscribers, maybe in November but I could easily be wrong on the exact time.
Score: 1 Votes (Like | Disagree)

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