Samsung today announced the launch of its latest flagship mobile processor that's expected to power the firm's upcoming Galaxy S9 series devices. Called the Exynos 9810, the 9 series CPU is built on a second-generation 10-nanometer (nm) FinFET process and, apart from being faster and more energy efficient, includes advanced AI and deep learning capabilities that will power a new breed of facial recognition features in the smartphones.

The Exynos 9810 has a neural engine that can recognize people and objects in photos at very high speed, and will enable apps to use realistic face-tracking filters, according to Samsung – perhaps in a manner akin to Animojis which use the TrueDepth camera found in Apple's iPhone X.

Samsung Exynos 9810
Armed with the Exynos 9810, which has a separate secure processing unit for handling sensitive personal and biometric data, the new Samsung phones will also be capable of scanning and creating a 3D image of a user's face. The obvious suggestion here is that the Galaxy S9 range will have a facial authentication system similar to Face ID in the iPhone X.

Last year's S8 also had facial recognition capabilities, but it was limited to 2D tracking, making it less secure than Face ID and easy to fool. Despite the jump to 3D scanning though, it doesn't look like Samsung will be relying on facial recognition as the sole authentication method in its 2018 smartphones.

galaxys9plusrearleakaam

Image via @OnLeaks

CAD leaks and rumors suggest the S9 will retain the rear-mounted fingerprint sensor, now located underneath a new-dual camera setup instead of being positioned alongside a single lens, as it was on the S8. The change of location is presumably to make accidentally smudging the lens with fingerprints less likely, but as expected, Samsung will not be building fingerprint recognition into the OLED display. Otherwise, the general design of the Galaxy S9 looks largely similar to the S8.

For over a year leading up to the iPhone X, rumors ran rampant about Touch ID being placed under the display, or on the back or side of the device, but Apple has said those reports are untrue. In perhaps the biggest signal of its confidence in the security of its authentication method, rumors suggest Apple will remove Touch ID on all iPhones launched in 2018 in favor of Face ID.

When it comes to facial recognition, Apple's TrueDepth camera is said to have given Cupertino a solid technological lead throughout 2018, and perhaps beyond. Indeed, Samsung and other Android competitors could require up to two and a half years to replicate the functionality and user experience of the TrueDepth Camera in Apple's iPhone X, according to KGI Securities analyst Ming-Chi Kuo.

As with previous years, Samsung's new Galaxy Sx series of phones are expected to debut at the annual Mobile World Congress in February.

Top Rated Comments

H3LL5P4WN Avatar
106 months ago
So Sammy's business model seems to be:

Make fun of Apple and it's users whenever something new comes out.
Blatantly copy those features 6 months later.
Hope that this year's phone doesn't explode.
Score: 12 Votes (Like | Disagree)
maflynn Avatar
106 months ago
Not for nothing, but Samsung has the technology and people to produce their own chips. They're one of the major chip makers of the world, so its no surprise regarding the quick turn around.

Of course the number of features they copied from apple seems over the top this time around
Score: 8 Votes (Like | Disagree)
kdarling Avatar
106 months ago
So Sammy's business model seems to be:

-Make fun of Apple and it's users whenever something new comes out.
-Blatantly copy those features 6 months later.
-Hope that this year's phone doesn't explode.
lol Sounds just like Apple's plan:

-Make fun of larger or smaller screens, etc that other devices feature.
-Blatantly copy those features later when Apple sales need a boost.
-Hope that customers don't realize their old devices have been sabotaged by OS updates.

I would add that last year it was widely predicted that it was a mistake for Apple fans to make fun of Samsung's battery problems, as the resulting karma would be a b***. Well, guess what just showed up at Apple's front door?

Who says the universe doesn't have a sense of humor? :D
Score: 7 Votes (Like | Disagree)
kdarling Avatar
106 months ago
Well... that was quick!
Everyone’s been working on this. It’s one of those things whose time had come.

Heck, last year before the X came out, Qualcomm had announced image processors for 3D / face analysis.

..., and possible the anamojis
The latter was article speculation, not anything said by Samsung.

“perhaps in a manner akin to Animojis“ - MacRumors

Wait until if/when they actually do it, then you can say they copied :)
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
106 months ago
Facial scanning, and possible the anamojis
Uh Flynn... of the two, which do you think was really over the top? Samsung "copying" or your declaration of "number of features they copied from apple seems over the top"? :D I mean, I'll give you 3D scanning, but when the number of features turns out to be one... o_O
Score: 6 Votes (Like | Disagree)
superduperultra Avatar
106 months ago

- IRIS scanning works well
Define the word "well".
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...