Spotify today announced a new limited time holiday offer for new and existing Premium subscribers, allowing them to purchase a full year of the service for $99.00. The new price is $20 down from the $120 that users would pay by subscribing to the service on a month-by-month basis of $9.99 (via Engadget). The offer expires December 31, 2017, and after the 12 months is up Spotify will return users to their previous subscription billing at the then-current price.
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The offer is only for new or existing individual plans (so Spotify Family plans are not eligible), can not be paid for with Spotify gift cards or prepaid cards, and will not be available to users who subscribe to Spotify through a third-party offer. Find more details about the yearly offer in Spotify's terms and conditions right here.
With Spotify's new offer, the company is matching Apple Music's $99.00 12 month subscription that users have been able to purchase for just over a year, effectively netting subscribers 12 months of music streaming for the price of 10. Spotify's deal doesn't come in the form of a physical card, but the company does offer retail cards with credit tiers that are used to pay for subscriptions before the credit card on an account is charged.
Visit our Deals Roundup for more sales and discounts going on this week.
Top Rated Comments
How exactly is this "too little, too late" and Spotify is "doomed"?
Yes... Spotify makes $2.7 billion in revenue.I recently switched from Apple Music to Spotify and love it. Its way more widely supported across a wide array of devices and services. Need to get your head outside the Apple walled garden... there is a whole world of choices out there.
http://www.hypebot.com/hypebot/2017/11/music-streaming-subscriptions-grow-to-1326-million-generate-57-billion-in-revenue-says-midia-study.html
But they have $3.2 billion in expenses.
There's a problem with that... :p
Adding more customers won't help. It might get investors to keep kicking in money but won't help them become profitable. They need to find a new structure or they will die.
Yep!
It reminds me of Dropbox. This is a feature, not something you build a company around. The world is quickly being dominated by the few companies with the scale and resources to do whatever is popularBasically... a person can pay $100 for a year of Spotify... but it actually costs Spotify $150 to provide that service!
That's a helluva business plan! :p
What's that old saying? "We'll make it up in volume!"
Personally I don’t know why anyone would choose Apple Music over Spotify.
Carpool Karaoke :-)