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Apple Shares New Short Holiday Ads Promoting Apple Watch Series 3

Apple is promoting the Apple Watch Series 3 as a holiday gift idea in a new series of ads shared this afternoon on its YouTube channel. Entitled "The Gift of Go," each of the four videos focuses on the Apple Watch Series 3 being used during a specific activity.

The ads focus on snowboarding, soccer, working out, and swimming, with each one showing off a different Apple Watch Series 3 feature. Soccer and snowboarding, for example, demonstrate phone calls over cellular and text messaging.




Workout highlights Apple Music, and Swim focuses on the Workout app. All of the ads share the same general style - a quick look at a feature that shifts to a multi-object view that then transforms into wrapping paper over an Apple Watch Series 3 box.




These videos are just about 15 seconds in length, which is the video length that Apple uses for social media ads on sites like Instagram.

All of the videos focus on the aluminum Apple Watch Series 3 models that have LTE capabilities, with the red Digital Crown clearly visible in each one.

While these are the first short videos featuring the Apple Watch Series 3 that Apple has shared, the company has been running several Apple Watch ads that debuted when the device was first announced in September.

Apple Watch Series 3 models are likely to be a popular holiday gift. Pricing on the Series 3 models with LTE begins at $399, while non-LTE models are priced at $329.

Related Roundups: Apple Watch, watchOS 4
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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12 weeks ago
Unapologetically uninspiring.
Rating: 11 Votes
12 weeks ago
Man, that snowboarding ad couldn't have been any dumber.... Horrible ads all together.
Rating: 6 Votes
12 weeks ago

Terrible ads as usual. Ever since Ahrendts has joined Apple, it's gone downhill.


Angela Ahrendts has zero contribution to Apples marketing team. She Is the senior vice President of the retail stores for Apple. Not Sure why you would even bring her into the equation of these Apple Watch advertisements.

https://en.m.wikipedia.org/wiki/Angela_Ahrendts
Rating: 6 Votes
12 weeks ago
Just received my Apple watch Ceramic series 3 and all I can say is wow it is a work of art like my gray 256GB I Phone X
Rating: 4 Votes
12 weeks ago
Terrible ads as usual. Ever since Ahrendts has joined Apple, it's gone downhill.
Rating: 3 Votes
12 weeks ago

Angela Ahrendts has zero contribution to Apples marketing team. She Is the senior vice President of the retail stores for Apple. Not Sure why you would even bring her into the equation of these Apple Watch advertisements.

https://en.m.wikipedia.org/wiki/Angela_Ahrendts

I can tell you why — angry techies love to hate on popular and successful women. It’s a bizarre phenomenon but every since she was hired the war against her began. Modern day version of “No girls!” I’d guess.
Rating: 3 Votes
12 weeks ago
Tut tut, when most of your business is imternational, calling it “soccer”....not good.
Rating: 3 Votes
12 weeks ago
Not that ads are supposed to have "soul" but these, just like most of Apple's recent ads seem so soulless... I remember a time when Apple ads had charisma. It's all so mechanical and plastic-y now.
Rating: 2 Votes
12 weeks ago
Really, Timmy?

These ads are all stupid and cringe-worthy.

Imagine such ads under Steve Jobs' rule...
No, neither can I.
Rating: 2 Votes
12 weeks ago
apple marketing on point, as usual.
Rating: 2 Votes

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