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Apple Supports World AIDS Day: Red Store Logos, Apple Pay Donations, and App Store Stories

Apple today announced that more than 400 of its retail stores around the world will turn their logos red over the next week in support of World AIDS Day.


For every purchase made with Apple Pay at an Apple retail store, on Apple.com, or through the Apple Store app between World AIDS Day on December 1 and December 7, Apple said it will make a $1 donation to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Last year, donations were capped at $1 million.
"Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we're already seeing a significant impact in areas where help is needed most. We're committed to continuing the fight and empowering future generations through these vital efforts."
Additionally, on Worlds AID Day, the App Store's Today tab will feature stories dedicated to the cause, including a behind-the-scenes look at how developers are supporting the (RED) initiative, which seeks to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.


Apple has supported (RED) for over a decade by selling various products and accessories in a special (PRODUCT)RED color. Apple donates a portion of the sales proceeds from these products to the Global Fund.
"Apple's commitment to the AIDS fight is unparalleled. It's not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it's their ability to bring heat, awareness, energy and eyeballs to keep this issue front and center," said Deb Dugan, CEO, (RED). "Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease."
Apple said it raised a record $30 million this year for the Global Fund, equating to 144 million days of medication that prevents the transmission of HIV from mothers to their unborn babies. (RED) has now raised over $500 million overall towards the fight against HIV/AIDS since its creation in 2006.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.



Top Rated Comments

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12 weeks ago

dammnit, since years I'm telling my bros: "we should start a fund company". People and companies are willing like crazy to dump big amounts of $$$ into AIDS and Cancer. And they don't have to show anything for it W H A T S O E V E R. That's almost as good business as buying Bitcoin in 2009.

Are you being serious? There's discoveries every year for Aids and Cancer, but they are both extremely hard things to cure. There are slowing process drugs as well as other medications that in fact can subside both to nearly non-detectable levels. And while some cancers can be cured already, other's cannot. Without donations from the human race, who is going to help push these issues away for good? Maybe it won't be in our lifetimes... but it is worth trying if it means saving a life.
Rating: 11 Votes
12 weeks ago
Every year Apple does this.
Every year MacRumors makes a post about it.
Every year a load of people come here and get on their high horse about HIV/AIDS not being a worthy cause.
Every year over 1 million people in Africa die from AIDS.
Rating: 9 Votes
12 weeks ago

In the United States, yes, for sure. The spread of AIDS in the US in primarily in the homosexual community. Practicing safe sex or simply keeping it in your pants is the cure for AIDS in the US, homo or hetero.

Never heard of PrEP?

Because in developed nations it primarily affects homosexuals and homosexuals are a favored political group of Apple and other left of center companies.

If cancer or diabetes were primarily "homosexual" diseases, or African American diseases, or Latino diseases, you can bet they'd have their own "days."

This type of comment is exactly why there's a World AIDS Day. It's as much about countering prejudice as anything else.

Anyone can catch HIV. Not just gays, drug addicts, or Africans.
Rating: 7 Votes
12 weeks ago
Show support at the Apple Store by appropriately entering through the front door.
Rating: 6 Votes
12 weeks ago
Cancer is the second leading cause of death globally, and was responsible for 8.8 million deaths in 2015. Globally, nearly 1 in 6 deaths is due to cancer.

In 2015, an estimated 1.6 million deaths were directly caused by diabetes. Another 2.2 million deaths were attributable to high blood glucose in 2012

1.0 million [830,000–1,200,000] people died of HIV-related illnesses worldwide in 2016

What did Apple do for World Cancer Day?

What did they do for World Diabetes Day?

So, why does World Aids Day get so much attention?
Rating: 6 Votes
12 weeks ago
Strange world: This ain't about charity by Apple (as it would be far easier and more effective to fund a .00000x% of their money)
It is market attention around a carefully crafted charity image.
Or: us customers paying Apple - to get them motivating us to pay.
Rating: 6 Votes
12 weeks ago


Because in developed nations it primarily affects homosexuals and homosexuals are a favored political group of Apple and other left of center companies.

If cancer or diabetes were primarily "homosexual" diseases, or African American diseases, or Latino diseases, you can bet they'd have their own "days."

I’ve just read this and had to remind myself it’s 2017 and not 1983.

A lot needs to be done to educate people about HIV and AIDS even in this day and age. People ask why world AIDS day gets so much fuss and attention and your post is the very reason.
Rating: 6 Votes
12 weeks ago

I wonder how many people wont get this...

People get it because it reminds us of the ignorance of the 1980’s where people assumed you could only catch HIV from anal sex and that it’s only spread by homosexuals. Just not sure it was funny?
Rating: 6 Votes
12 weeks ago
Sad that such an announcement is still an item that needs to be moved "due to it's politcal nature". Donating money to save lives shouldn't be a political thing. :(
Rating: 6 Votes
12 weeks ago

Cancer is the second leading cause of death globally, and was responsible for 8.8 million deaths in 2015. Globally, nearly 1 in 6 deaths is due to cancer.

In 2015, an estimated 1.6 million deaths were directly caused by diabetes. Another 2.2 million deaths were attributable to high blood glucose in 2012

1.0 million [830,000–1,200,000] people died of HIV-related illnesses worldwide in 2016

What did Apple do for World Cancer Day?

What did they do for World Diabetes Day?

So, why does World Aids Day get so much attention?


I think it’s more about spreading awareness for a disease that too many people assume they can’t get. The causes you mention are great causes too.
Rating: 5 Votes

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