Apple today announced that more than 400 of its retail stores around the world will turn their logos red over the next week in support of World AIDS Day.
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For every purchase made with Apple Pay at an Apple retail store, on Apple.com, or through the Apple Store app between World AIDS Day on December 1 and December 7, Apple said it will make a $1 donation to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Last year, donations were capped at $1 million.
"Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we're already seeing a significant impact in areas where help is needed most. We're committed to continuing the fight and empowering future generations through these vital efforts."
Additionally, on Worlds AID Day, the App Store's Today tab will feature stories dedicated to the cause, including a behind-the-scenes look at how developers are supporting the (RED) initiative, which seeks to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.
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Apple has supported (RED) for over a decade by selling various products and accessories in a special (PRODUCT)RED color. Apple donates a portion of the sales proceeds from these products to the Global Fund.
"Apple's commitment to the AIDS fight is unparalleled. It's not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it's their ability to bring heat, awareness, energy and eyeballs to keep this issue front and center," said Deb Dugan, CEO, (RED). "Their unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease."
Apple said it raised a record $30 million this year for the Global Fund, equating to 144 million days of medication that prevents the transmission of HIV from mothers to their unborn babies. (RED) has now raised over $500 million overall towards the fight against HIV/AIDS since its creation in 2006.
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Top Rated Comments
(View all)dammnit, since years I'm telling my bros: "we should start a fund company". People and companies are willing like crazy to dump big amounts of $$$ into AIDS and Cancer. And they don't have to show anything for it W H A T S O E V E R. That's almost as good business as buying Bitcoin in 2009.
Are you being serious? There's discoveries every year for Aids and Cancer, but they are both extremely hard things to cure. There are slowing process drugs as well as other medications that in fact can subside both to nearly non-detectable levels. And while some cancers can be cured already, other's cannot. Without donations from the human race, who is going to help push these issues away for good? Maybe it won't be in our lifetimes... but it is worth trying if it means saving a life.Every year MacRumors makes a post about it.
Every year a load of people come here and get on their high horse about HIV/AIDS not being a worthy cause.
Every year over 1 million people in Africa die from AIDS.
In the United States, yes, for sure. The spread of AIDS in the US in primarily in the homosexual community. Practicing safe sex or simply keeping it in your pants is the cure for AIDS in the US, homo or hetero.
Never heard of PrEP?Because in developed nations it primarily affects homosexuals and homosexuals are a favored political group of Apple and other left of center companies.
This type of comment is exactly why there's a World AIDS Day. It's as much about countering prejudice as anything else.If cancer or diabetes were primarily "homosexual" diseases, or African American diseases, or Latino diseases, you can bet they'd have their own "days."
Anyone can catch HIV. Not just gays, drug addicts, or Africans.
I’ve just read this and had to remind myself it’s 2017 and not 1983.Because in developed nations it primarily affects homosexuals and homosexuals are a favored political group of Apple and other left of center companies.
If cancer or diabetes were primarily "homosexual" diseases, or African American diseases, or Latino diseases, you can bet they'd have their own "days."
A lot needs to be done to educate people about HIV and AIDS even in this day and age. People ask why world AIDS day gets so much fuss and attention and your post is the very reason.
I wonder how many people wont get this...
People get it because it reminds us of the ignorance of the 1980’s where people assumed you could only catch HIV from anal sex and that it’s only spread by homosexuals. Just not sure it was funny?