Amazon's Annual Prime Day Kicks Off With Deals on Apple Products and Accessories

Amazon's third annual "Prime Day" has just kicked off, with Amazon offering 30 hours of "epic 'day of' deals on everything you're into." Deals will change continually over the course of the next day, and Amazon is expected to offer discounts on a range of products, including Apple devices and accessories.

The products that are discounted will be a surprise until each "Lightning" sale kicks off, so it's best to keep a close eye on Amazon's site if you're interested in a specific product. Some of the best deals can also sell out fast, so we won't be able to share all of the available deals, but we'll try to tweet some of the best discounts.

primeday 2017
Amazon plans to organize deals around more than 20 themes, like pet lovers, gardeners, techies, artists, and more, which should make it easy to track down the products you're looking for.

Prime Day will last from July 10 at 6:00 p.m. Pacific Time to July 11 at 11:59 p.m. Pacific Time. Prime Day deals will be available in 13 countries, including the United States, UK, Spain, Mexico, Italy, Japan, India, France, Germany, China, Canada, Belgium, and Austria. A Prime membership is required to take advantage of the deals.

Along with Amazon, many major retailers will be offering discounts on iPhones, iPads, Macs, and other Apple accessories this week, including Best Buy, Adorama, and B&H Photo. For the best prices on Apple products, make sure to check out our Deals Roundup, which has comprehensive price charts available.

Note: MacRumors is an affiliate partner of Amazon and the other above-listed sites. When you make a purchase using one of our links, we receive a small commission, which helps keep the site running.

Tag: Amazon

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

iOS 26.0.1 Update for iPhones Coming Soon — Here's What to Expect

Thursday September 25, 2025 12:40 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...

Top Rated Comments

Markoth Avatar
107 months ago
I continue to be amazed by the amount of free publicity and advertising that Amazon receives. CNN was littered with "articles" about the company. We wonder why the retailer sector is dying. Here you have a company that has not earned a dime in the first decade or more, didn't have to collect a tax until recently and continues to get free publicity. They treat employees like **** and have ruined a good number of suppliers.

And we call this "free market economy."

The worse part is that I still buy from them. A lot. Because if there is one thing that we, the American consumer, love the most is a good deal on something we probably don't need. :D
You complain about Amazon, and then you blame your own actions on "we". Either don't complain, or be the change you want to see. Just my personal opinion.
Score: 17 Votes (Like | Disagree)
iMi Avatar
107 months ago
I continue to be amazed by the amount of free publicity and advertising that Amazon receives. CNN was littered with "articles" about the company. We wonder why the retailer sector is dying. Here you have a company that has not earned a dime in the first decade or more, didn't have to collect a tax until recently and continues to get free publicity. They treat employees like **** and have ruined a good number of suppliers.

And we call this "free market economy."

The worse part is that I still buy from them. A lot. Because if there is one thing that we, the American consumer, love the most is a good deal on something we probably don't need. :D
Score: 12 Votes (Like | Disagree)
BWhaler Avatar
107 months ago
Any one else think this is a little gross? We don't need another overly commercial "holiday"
Score: 8 Votes (Like | Disagree)
iMi Avatar
107 months ago
You complain about Amazon, and then you blame your own actions on "we". Either don't complain, or be the change you want to see. Just my personal opinion.
It wasn't as much a complaint as it was a social commentary.
Score: 4 Votes (Like | Disagree)
richpjr Avatar
107 months ago
I continue to be amazed by the amount of free publicity and advertising that Amazon receives. CNN was littered with "articles" about the company. We wonder why the retailer sector is dying. Here you have a company that has not earned a dime in the first decade or more, didn't have to collect a tax until recently and continues to get free publicity. They treat employees like **** and have ruined a good number of suppliers.

And we call this "free market economy."

The worse part is that I still buy from them. A lot. Because if there is one thing that we, the American consumer, love the most is a good deal on something we probably don't need. :D
It gets a lot of air time because a lot of people are very interested in it.

Retailers are dying because times are changing and the reasons to shop there are becoming less and less compelling. It sucks for them, but the world constantly evolves and if you don't keep up price-wise or service-wise, the brutal truth is you probably don't have a good business model. The amount of stuff I buy at Amazon is steadily increasing as they offer a huge selection and have made it so freaking easy to order.
Score: 4 Votes (Like | Disagree)
JackieInCo Avatar
107 months ago
I wish I needed anything during this sale but I don't. I started the one month free Prime trial and I will cancel it before the month is over because I just don't buy enough on Amazon to pay $10 per month.

I did buy a printer two weeks ago and paid for one hr shipping just to try it out. Good luck to those shopping during the sale.
Score: 3 Votes (Like | Disagree)