BeatsX Officially Launching February 10, Two New Colors Coming After Launch - MacRumors
Skip to Content

BeatsX Officially Launching February 10, Two New Colors Coming After Launch

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

beatsx new colors
Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.

Tag: BeatsX

Popular Stories

iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Everything New Your iPhone Can Do on iOS 27 Feature 1

30 New Things Your iPhone Can Do in iOS 27

Friday August 14, 2026 6:24 am PDT by
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. This year's major iPhone software update isn't all about AI, though, as the following feature list...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...

Top Rated Comments

124 months ago
Happy now everyone? Now you can stop complaining.
You must be new here.
Score: 11 Votes (Like | Disagree)
dalthicks Avatar
124 months ago
It gets to a point where you're not even excited for a product anymore because it's taken so long.
Score: 8 Votes (Like | Disagree)
clunkmess Avatar
124 months ago
Too late, i already fell in love with the AirPods.
Score: 7 Votes (Like | Disagree)
124 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
No, Beats is one of the world's most recognized brands. It now has grown to have 60% of the world's premium (>$100) market, and now is the number 1 wireless brand in the entire world. It would be ludicrously poor business to mess with the Beats name on this line of their headphones. Indeed, Apple has the best of both worlds with multiple branding.

Many people who criticized Apple and thought Apple overpaid for Beats "because their streaming numbers simply weren't worth the money paid" now have a lot of egg on their face. Not only has the streaming service allowed Apple to rapidly grow into the 2nd largest service in the world, but the real genius by Tim Cook was recognizing the value of the headphone business which many of the "analysts" missed.

There's a reason they are the most valuable company in the world and keep setting records for revenue AND profit.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
124 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
Apple doesn't have any sophistication with audio. Never has done. That's why they are Beats branded, which ironically are not exactly well known for their quality.
Score: 5 Votes (Like | Disagree)
GuitarMan0121 Avatar
124 months ago
I have absoluteley no opinion on these, except for one thing.

Beat sex.

Wat? Lol great job, naming department. :rolleyes:
Score: 4 Votes (Like | Disagree)