BeatsX Officially Launching February 10, Two New Colors Coming After Launch - MacRumors
Skip to Content

BeatsX Officially Launching February 10, Two New Colors Coming After Launch

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

beatsx new colors
Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.

Tag: BeatsX

Popular Stories

HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV...
Apple Foldable Thumb

First 'Confirmed' iPhone Ultra Color Allegedly Revealed in Leaked Image

Monday June 1, 2026 4:39 am PDT by
Apple is expected to launch its first foldable iPhone later this year. Rumors suggest the "iPhone Ultra" will come in two color options, and a leaker shared an image today that allegedly shows one of them. Posted on Weibo by the Chinese leaker known as Ice Universe, the image purportedly offers a first glimpse of Apple's foldable in white. The device is believed to have entered early mass...
Meta Ray Ban Glasses

Apple Glasses Reportedly Launching in 'Late 2027' With These Features

Sunday May 31, 2026 9:21 am PDT by
Apple is now aiming to release its first smart glasses in "late 2027," according to the latest word from Bloomberg's Mark Gurman. Meta Ray-Bans He previously said that Apple planned to begin shipping the glasses by early 2027, but he said the product has faced development delays. The glasses will feature "oval-shaped cameras, unique colors, and multiple frame styles," according to Gurman....

Top Rated Comments

122 months ago
Happy now everyone? Now you can stop complaining.
You must be new here.
Score: 11 Votes (Like | Disagree)
dalthicks Avatar
122 months ago
It gets to a point where you're not even excited for a product anymore because it's taken so long.
Score: 8 Votes (Like | Disagree)
clunkmess Avatar
122 months ago
Too late, i already fell in love with the AirPods.
Score: 7 Votes (Like | Disagree)
122 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
No, Beats is one of the world's most recognized brands. It now has grown to have 60% of the world's premium (>$100) market, and now is the number 1 wireless brand in the entire world. It would be ludicrously poor business to mess with the Beats name on this line of their headphones. Indeed, Apple has the best of both worlds with multiple branding.

Many people who criticized Apple and thought Apple overpaid for Beats "because their streaming numbers simply weren't worth the money paid" now have a lot of egg on their face. Not only has the streaming service allowed Apple to rapidly grow into the 2nd largest service in the world, but the real genius by Tim Cook was recognizing the value of the headphone business which many of the "analysts" missed.

There's a reason they are the most valuable company in the world and keep setting records for revenue AND profit.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
122 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
Apple doesn't have any sophistication with audio. Never has done. That's why they are Beats branded, which ironically are not exactly well known for their quality.
Score: 5 Votes (Like | Disagree)
GuitarMan0121 Avatar
122 months ago
I have absoluteley no opinion on these, except for one thing.

Beat sex.

Wat? Lol great job, naming department. :rolleyes:
Score: 4 Votes (Like | Disagree)