Apple Shares New 'Go Swim' Ad for Apple Watch
Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season.
The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "
Go Surf," "
Go Ride,"
"Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it
set a new Apple Watch sales record during the first week of the holiday shopping season.
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