Prime Video is automatically available at no additional cost to Amazon Prime members in Belgium, Canada, France, Italy and Spain, and to customers in new Prime Video territories at an introductory price of $2.99 (or 2.99 euros) per month for the first six months.
In India, the service comes bundled with Prime. Prime usually costs Rs 999 ($15) for an annual subscription, but to celebrate the launch of Prime Video, Amazon is currently offering annual membership to new customers at the heavily discounted price of Rs 499 ($7.50).
That makes Prime Video the least expensive streaming video service in the country by some margin, with similar service Netflix costing Rs 500 on a rolling monthly basis.
The aggressive pricing strategy indicates Amazon's continuing eagerness to make deep inroads into the Indian market. The company has been busy acquiring rights to local content over the last few months, and has partnered with several major Bollywood studios and distributors to make titles available exclusively on Prime Video.
The catalog in Amazon Prime Video contains titles in several Indian languages including Hindi, Bengali, Marathi, Tamil, and Telugu, as well as an English section featuring many popular U.S. shows.