Amazon today introduced a new app called "Amazon App: Browse, Search, and Shop," which is designed to let users look for and purchase items from Amazon.com.

Anyone can use Amazon's new app to browse through and search for products using dictation, but to make a purchase, an Amazon Prime membership is required. Amazon Prime costs $99 per year and offers benefits like Amazon Video and free two-day shipping.

amazonappletv
Amazon App includes product details, reviews, and "immersive" product images and videos, all of which can be viewed on the television screen. Purchases are made using the Apple TV remote, but users can also add items to a list to purchase later via an iPhone or computer.

Many Apple TV owners have long been hoping for an app that brings Amazon's Prime Video offerings to Apple's set-top box, but this is not that app. It's limited to shopping only.

Amazon's new app can be downloaded on fourth-generation Apple TV models for free.

Tag: Amazon

Top Rated Comments

ActionableMango Avatar
120 months ago
Apple won't work with you on a Prime Video app?
Don't put the blame on Apple. Amazon can make the app any time, like any other developer.

Amazon has shunned the Apple TV and Chromecast/Nexus. Amazon won't even sell Apple TVs and Chromecast/Nexus devices like any other retailer would be happy to:
http://www.theverge.com/2015/10/2/9439281/amazon-ban-apple-tv-chromecast-why
Score: 11 Votes (Like | Disagree)
countryside Avatar
120 months ago
I have been waiting for a Prime Video app since MacRumors made a post about it last year...
Score: 10 Votes (Like | Disagree)
AstroRob Avatar
120 months ago
FWIW, I went onto Amazon online chat to complain about porting a shopping app instead of Prime video and got this response:

"Robert, I would like to inform you that we are constantly working to get available the Amazon Video App on Apple TV However Amazon Shopping App is already launched on Apple TV and soon the Amazon Video App will also show up there."

I hope that's a sooner than later.
Score: 9 Votes (Like | Disagree)
Porco Avatar
120 months ago
I sympathise for all those wanting Prime video on the AppleTV, and likewise I'm still waiting for iTunes access on my Amazon FireTV too, maybe they could have some kind of ceasefire and both make everyone happy?

Oh, I'm sorry, I appear to have been typing in my sleep again! Nevermind.
Score: 7 Votes (Like | Disagree)
JRobinsonJr Avatar
120 months ago
Can you buy FireTV's at the Apple Store? Amazon music and/or video? Amazon never carried the ATV4, so that comparison doesn't really apply.
No, but Apple doesn't make any claim or pretense of being a general purpose shopping destination. Amazon does.
Score: 3 Votes (Like | Disagree)
120 months ago
FWIW, I went onto Amazon online chat to complain about porting a shopping app instead of Prime video and got this response:

"Robert, I would like to inform you that we are constantly working to get available the Amazon Video App on Apple TV However Amazon Shopping App is already launched on Apple TV and soon the Amazon Video App will also show up there."

I hope that's a sooner than later.
I don't think I'm going to put much stock in that barely intelligible response.

Why do that when you can just AirPlay from the Instant Video app on your phone or iPad? Seems like it would be quicker and more seamless IMO.
No. AirPlay is not quicker or more seamless.
Score: 3 Votes (Like | Disagree)

Popular Stories

MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Low Cost A18 Pro MacBook Feature Pink

Apple's Low-Cost Colorful MacBook: All the Rumors

Friday February 20, 2026 2:37 pm PST by
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before. We've rounded up everything we know about the low-cost MacBook ahead of its March debut. Design Rumors about the MacBook's design make it sound a lot...