Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event
Apple's online storefront has been taken offline this morning, just over six hours prior to the company's "Hello Again" media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional product and service updates.
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Earlier this week, we outlined what to expect at the event.
We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the MacBook Pro and MacBook Air sections in particular for the latest discussions.
Popular Stories
Two of Apple's retail stores in the U.S. will be relocating later this month, although they will only be a short distance from their existing locations.
Apple Renaissance at Colony Park
Apple Queens Center in Elmhurst, New York is moving to a temporary location in the shopping mall on Friday, July 17 at 10 a.m. local time, presumably to allow for renovations to be completed at the existing...
In 2022, Apple began rolling out Tap to Pay on iPhone, a system that allows small business owners and other merchants to accept contactless payments on an iPhone, with no point-of-sale hardware required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely...
Apple recently updated its website with a list of products eligible for upcoming 2026 sales tax holidays in select U.S. states, including Alabama, Arkansas, Florida, Massachusetts, Missouri, New Mexico, South Carolina, Tennessee, Virginia, and West Virginia.
The tax-free holidays run between July 17 and August 20 depending on the state, with the exact dates in each state outlined on Apple's...
