Apple's Online Store Down Ahead of iPhone 7 and Apple Watch Series 2 Pre-Orders

Apple has taken its online storefront down in order to prepare for the launch of the iPhone 7, the iPhone 7 Plus, and the new Apple Watch Series 2 models. Pre-orders are expected to begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 9.

Pre-orders will be available through Apple's website, the Apple Store app, several carrier sites, and from major retailers like Target and Best Buy.

Apple will accept pre-orders in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

applestoredowniphone7
The 4.7-inch iPhone 7 is available in 32, 128, and 256GB capacities in the United States for $649, $749, and $849, respectively. The 5.5-inch iPhone 7 Plus is also available in 32, 128, and 256GB options for $769, $869, and $969.

Apple's iPhone Upgrade Program is available in the United States, United Kingdom and China, allowing customers pay a monthly fee for their iPhone 7 with the option of trading it in after 12 months of payments. Pricing, which includes AppleCare+, starts at $32.41 for the iPhone 7 and $37.41 for the iPhone 7 Plus.

Announced earlier this week, the iPhone 7 and the iPhone 7 Plus feature significant camera improvements, a 4-core A10 Fusion chip, better battery life, water resistance, a revamped pressure-sensitive Home button, stereo sound, new colors, and most controversially, no headphone jack.

Both the Apple Watch Series 1 and the Apple Watch Series 2 will also be available for pre-order. Prices for the Series 1 devices, which include a S2 processor but no other features, start at $269. Prices for the upgraded Apple Watch Series 2, which includes a GPS chip, better waterproofing, and a new display, start at $369.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

tatsumi Avatar
118 months ago
Please everybody, hate and don't buy the iPhone 7/7 Plus. It is a terrible device, you have to boycott Apple for the missing headphone jack!

We need to stay together! Nobody should be ordering an iPhone 7/7 Plus!

so that I can order mine and get it delivered on release day!
Score: 34 Votes (Like | Disagree)
Enabledobject Avatar
118 months ago
So no 64GB. Another good reason to pass on a new iPhone this year.
Yeah, you get a 128GB for the same price. That would suck.
Score: 12 Votes (Like | Disagree)
iGraham4 Avatar
118 months ago
Still haven't decided on which black!
Score: 11 Votes (Like | Disagree)
nagromme Avatar
118 months ago
Alarm set! Series 2 incoming.

P.S. I found some interesting charts:


All iPhone users
#################################

iPhone users who frequently use headphones
#############################

iPhone users who use headphones NOT found in the box already
##########

iPhone users who use WIRED headphones not found in the box
#######

iPhone users who use third party wired headphones and who weren’t going to go wireless soon anyway
####

iPhone users who still won’t go wireless any time soon despite Apple improving wireless while also creating an instant market boom for third parties
##

iPhone users with more than ONE pair of wired headphones
#

iPhone users who care about moving the free 2-inch adapter between multiple wired headphones
|

iPhone users can afford multiple wired headsets they care about, but cannot afford a $9 second adapter so they can avoid the moving the free adapter
,

iPhone users who have this problem now and will have the same problem in a year
.



iPhone users who think they have to charge while using wired headphones with the screen off
###

iPhone users who truly do have to charge while using wired headphones with the screen off, despite the new battery life increases
|

iPhone users who truly have to charge while using wired headphones but cannot afford a small third-party Y-connector that sits on their desk, adding zero additional cables compared to their old way
.



iPhone users who play iPhone audio through their car
###################

iPhone users who play iPhone audio through their car without Bluetooth
#####

iPhone users who play audio through their car without Bluetooth while charging via Lightning-USB
###

iPhone users who play audio through their car without Bluetooth and use a headphone cable because they don’t realize the USB will carry the audio too and allow pause/skip into the bargain
##

iPhone users who play car audio without Bluetooth and aren't just unaware: they truly cannot use USB to carry the audio as well
#

iPhone users who play car audio without Bluetooth, cannot use USB for the audio, and cannot afford a Y-adapter that stays in the car
|

iPhone users who fall into all of those categories, cannot afford a Y-adapter, but who CAN afford this new phone
.
Score: 10 Votes (Like | Disagree)
kgtenacious Avatar
118 months ago
I'm more excited about http://appleplugs.com/
Score: 9 Votes (Like | Disagree)
HEK Avatar
118 months ago
100% Not Buying.

For the first time ever I'm going to pass. A decision made easy by this lackluster phone with no headphone jack.
Hahaha LMAO go find another forum, no haters tonight.
Score: 7 Votes (Like | Disagree)