Apple's Online Store Down Ahead of iPhone 7 and Apple Watch Series 2 Pre-Orders

Apple has taken its online storefront down in order to prepare for the launch of the iPhone 7, the iPhone 7 Plus, and the new Apple Watch Series 2 models. Pre-orders are expected to begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 9.

Pre-orders will be available through Apple's website, the Apple Store app, several carrier sites, and from major retailers like Target and Best Buy.

Apple will accept pre-orders in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

applestoredowniphone7
The 4.7-inch iPhone 7 is available in 32, 128, and 256GB capacities in the United States for $649, $749, and $849, respectively. The 5.5-inch iPhone 7 Plus is also available in 32, 128, and 256GB options for $769, $869, and $969.

Apple's iPhone Upgrade Program is available in the United States, United Kingdom and China, allowing customers pay a monthly fee for their iPhone 7 with the option of trading it in after 12 months of payments. Pricing, which includes AppleCare+, starts at $32.41 for the iPhone 7 and $37.41 for the iPhone 7 Plus.

Announced earlier this week, the iPhone 7 and the iPhone 7 Plus feature significant camera improvements, a 4-core A10 Fusion chip, better battery life, water resistance, a revamped pressure-sensitive Home button, stereo sound, new colors, and most controversially, no headphone jack.

Both the Apple Watch Series 1 and the Apple Watch Series 2 will also be available for pre-order. Prices for the Series 1 devices, which include a S2 processor but no other features, start at $269. Prices for the upgraded Apple Watch Series 2, which includes a GPS chip, better waterproofing, and a new display, start at $369.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...

Top Rated Comments

tatsumi Avatar
122 months ago
Please everybody, hate and don't buy the iPhone 7/7 Plus. It is a terrible device, you have to boycott Apple for the missing headphone jack!

We need to stay together! Nobody should be ordering an iPhone 7/7 Plus!

so that I can order mine and get it delivered on release day!
Score: 34 Votes (Like | Disagree)
Enabledobject Avatar
122 months ago
So no 64GB. Another good reason to pass on a new iPhone this year.
Yeah, you get a 128GB for the same price. That would suck.
Score: 12 Votes (Like | Disagree)
iGraham4 Avatar
122 months ago
Still haven't decided on which black!
Score: 11 Votes (Like | Disagree)
nagromme Avatar
122 months ago
Alarm set! Series 2 incoming.

P.S. I found some interesting charts:


All iPhone users
#################################

iPhone users who frequently use headphones
#############################

iPhone users who use headphones NOT found in the box already
##########

iPhone users who use WIRED headphones not found in the box
#######

iPhone users who use third party wired headphones and who weren’t going to go wireless soon anyway
####

iPhone users who still won’t go wireless any time soon despite Apple improving wireless while also creating an instant market boom for third parties
##

iPhone users with more than ONE pair of wired headphones
#

iPhone users who care about moving the free 2-inch adapter between multiple wired headphones
|

iPhone users can afford multiple wired headsets they care about, but cannot afford a $9 second adapter so they can avoid the moving the free adapter
,

iPhone users who have this problem now and will have the same problem in a year
.



iPhone users who think they have to charge while using wired headphones with the screen off
###

iPhone users who truly do have to charge while using wired headphones with the screen off, despite the new battery life increases
|

iPhone users who truly have to charge while using wired headphones but cannot afford a small third-party Y-connector that sits on their desk, adding zero additional cables compared to their old way
.



iPhone users who play iPhone audio through their car
###################

iPhone users who play iPhone audio through their car without Bluetooth
#####

iPhone users who play audio through their car without Bluetooth while charging via Lightning-USB
###

iPhone users who play audio through their car without Bluetooth and use a headphone cable because they don’t realize the USB will carry the audio too and allow pause/skip into the bargain
##

iPhone users who play car audio without Bluetooth and aren't just unaware: they truly cannot use USB to carry the audio as well
#

iPhone users who play car audio without Bluetooth, cannot use USB for the audio, and cannot afford a Y-adapter that stays in the car
|

iPhone users who fall into all of those categories, cannot afford a Y-adapter, but who CAN afford this new phone
.
Score: 10 Votes (Like | Disagree)
kgtenacious Avatar
122 months ago
I'm more excited about http://appleplugs.com/
Score: 9 Votes (Like | Disagree)
HEK Avatar
122 months ago
100% Not Buying.

For the first time ever I'm going to pass. A decision made easy by this lackluster phone with no headphone jack.
Hahaha LMAO go find another forum, no haters tonight.
Score: 7 Votes (Like | Disagree)