Apple's Online Store Down Ahead of iPhone 7 and Apple Watch Series 2 Pre-Orders

Apple has taken its online storefront down in order to prepare for the launch of the iPhone 7, the iPhone 7 Plus, and the new Apple Watch Series 2 models. Pre-orders are expected to begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 9.

Pre-orders will be available through Apple's website, the Apple Store app, several carrier sites, and from major retailers like Target and Best Buy.

Apple will accept pre-orders in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

applestoredowniphone7
The 4.7-inch iPhone 7 is available in 32, 128, and 256GB capacities in the United States for $649, $749, and $849, respectively. The 5.5-inch iPhone 7 Plus is also available in 32, 128, and 256GB options for $769, $869, and $969.

Apple's iPhone Upgrade Program is available in the United States, United Kingdom and China, allowing customers pay a monthly fee for their iPhone 7 with the option of trading it in after 12 months of payments. Pricing, which includes AppleCare+, starts at $32.41 for the iPhone 7 and $37.41 for the iPhone 7 Plus.

Announced earlier this week, the iPhone 7 and the iPhone 7 Plus feature significant camera improvements, a 4-core A10 Fusion chip, better battery life, water resistance, a revamped pressure-sensitive Home button, stereo sound, new colors, and most controversially, no headphone jack.

Both the Apple Watch Series 1 and the Apple Watch Series 2 will also be available for pre-order. Prices for the Series 1 devices, which include a S2 processor but no other features, start at $269. Prices for the upgraded Apple Watch Series 2, which includes a GPS chip, better waterproofing, and a new display, start at $369.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...

Top Rated Comments

tatsumi Avatar
121 months ago
Please everybody, hate and don't buy the iPhone 7/7 Plus. It is a terrible device, you have to boycott Apple for the missing headphone jack!

We need to stay together! Nobody should be ordering an iPhone 7/7 Plus!

so that I can order mine and get it delivered on release day!
Score: 34 Votes (Like | Disagree)
Enabledobject Avatar
121 months ago
So no 64GB. Another good reason to pass on a new iPhone this year.
Yeah, you get a 128GB for the same price. That would suck.
Score: 12 Votes (Like | Disagree)
iGraham4 Avatar
121 months ago
Still haven't decided on which black!
Score: 11 Votes (Like | Disagree)
nagromme Avatar
121 months ago
Alarm set! Series 2 incoming.

P.S. I found some interesting charts:


All iPhone users
#################################

iPhone users who frequently use headphones
#############################

iPhone users who use headphones NOT found in the box already
##########

iPhone users who use WIRED headphones not found in the box
#######

iPhone users who use third party wired headphones and who weren’t going to go wireless soon anyway
####

iPhone users who still won’t go wireless any time soon despite Apple improving wireless while also creating an instant market boom for third parties
##

iPhone users with more than ONE pair of wired headphones
#

iPhone users who care about moving the free 2-inch adapter between multiple wired headphones
|

iPhone users can afford multiple wired headsets they care about, but cannot afford a $9 second adapter so they can avoid the moving the free adapter
,

iPhone users who have this problem now and will have the same problem in a year
.



iPhone users who think they have to charge while using wired headphones with the screen off
###

iPhone users who truly do have to charge while using wired headphones with the screen off, despite the new battery life increases
|

iPhone users who truly have to charge while using wired headphones but cannot afford a small third-party Y-connector that sits on their desk, adding zero additional cables compared to their old way
.



iPhone users who play iPhone audio through their car
###################

iPhone users who play iPhone audio through their car without Bluetooth
#####

iPhone users who play audio through their car without Bluetooth while charging via Lightning-USB
###

iPhone users who play audio through their car without Bluetooth and use a headphone cable because they don’t realize the USB will carry the audio too and allow pause/skip into the bargain
##

iPhone users who play car audio without Bluetooth and aren't just unaware: they truly cannot use USB to carry the audio as well
#

iPhone users who play car audio without Bluetooth, cannot use USB for the audio, and cannot afford a Y-adapter that stays in the car
|

iPhone users who fall into all of those categories, cannot afford a Y-adapter, but who CAN afford this new phone
.
Score: 10 Votes (Like | Disagree)
kgtenacious Avatar
121 months ago
I'm more excited about http://appleplugs.com/
Score: 9 Votes (Like | Disagree)
HEK Avatar
121 months ago
100% Not Buying.

For the first time ever I'm going to pass. A decision made easy by this lackluster phone with no headphone jack.
Hahaha LMAO go find another forum, no haters tonight.
Score: 7 Votes (Like | Disagree)