Earlier this weekend, Apple began promoting book-related content with a new Instagram account centered around its iBooks digital platform. The launch of the iBooks Instagram page coincided with the release of the script for Harry Potter and the Cursed Child, which the account posted about yesterday.
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.
Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten. All of the mentioned books released between June and July, so it seems iBooks will keep its promotions aimed at recently launched novels while it gains more Instagram followers in its early stages.