Earlier this weekend, Apple began promoting book-related content with a new Instagram account centered around its iBooks digital platform. The launch of the iBooks Instagram page coincided with the release of the script for Harry Potter and the Cursed Child, which the account posted about yesterday.

iBooks Instagram
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.

Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten. All of the mentioned books released between June and July, so it seems iBooks will keep its promotions aimed at recently launched novels while it gains more Instagram followers in its early stages.

You can check out Apple's new Instagram account for iBooks here.

Top Rated Comments

Mr. Turtle Avatar
83 months ago
Guys, this is MacRumors, can we stop being so positive please?
Exactly! What's going on?

Omg life changing! This is exactly what I've been waiting for from Apple!
Here we go.. way better
Score: 4 Votes (Like | Disagree)
smacrumon Avatar
83 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Score: 2 Votes (Like | Disagree)
CCCowley Avatar
83 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Guys, this is MacRumors, can we stop being so positive please?
Score: 2 Votes (Like | Disagree)
japanime Avatar
83 months ago
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Even though Black Friday is officially over, we're still tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and even with the shopping holiday officially over, we're still seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues through the weekend with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday as they continue through the weekend, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate...