Earlier this weekend, Apple began promoting book-related content with a new Instagram account centered around its iBooks digital platform. The launch of the iBooks Instagram page coincided with the release of the script for Harry Potter and the Cursed Child, which the account posted about yesterday.

iBooks Instagram
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.

Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten. All of the mentioned books released between June and July, so it seems iBooks will keep its promotions aimed at recently launched novels while it gains more Instagram followers in its early stages.

You can check out Apple's new Instagram account for iBooks here.

Top Rated Comments

Mr. Turtle Avatar
77 months ago
Guys, this is MacRumors, can we stop being so positive please?
Exactly! What's going on?

Omg life changing! This is exactly what I've been waiting for from Apple!
Here we go.. way better
Score: 4 Votes (Like | Disagree)
smacrumon Avatar
77 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Score: 2 Votes (Like | Disagree)
CCCowley Avatar
77 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Guys, this is MacRumors, can we stop being so positive please?
Score: 2 Votes (Like | Disagree)
japanime Avatar
77 months ago
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Score: 1 Votes (Like | Disagree)

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