Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.

13658442_1066446680109030_1593753198_n

WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)

The location will mark Apple's tenth retail store in New York City after its first Brooklyn store opens in Williamsburg this Saturday. Apple has another six stores in Manhattan, one in Queens, and one on Staten Island. The Bronx is the only borough that remains without an Apple Store within New York City limits.

Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and an alteration permit confirmed the company's construction plans earlier this year. The store is said to be situated at the underground level, and it will reportedly span two floors with up to 10,000 square feet of space each.

Update: Apple plans to open its World Trade Center retail store on August 16, the latest projected opening date of the Oculus complex, according to multiple sources.

Top Rated Comments

RichTF Avatar
120 months ago
So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
Score: 14 Votes (Like | Disagree)
Kestrel452 Avatar
120 months ago
I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.
Score: 11 Votes (Like | Disagree)
britboyj Avatar
120 months ago
Something about that seems so wrong to me...

(Note: I haven't been to or seen the site since the attacks)
The World Trade Center is an office complex. It was before 9/11, it is now. This isn't a store INSIDE THE MONUMENT or anything.
[doublepost=1469744527][/doublepost]

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
MOST of those skyscrapers existed prior to 9/11, and simply weren't brought down in the attack, or subsequently due to collateral damage. Where do you draw the line with your solution? Do you lower the entirety of Manhattan out of "respect to the victims?"

The best response to terrorism is to rebuild, bigger, stronger and more grandiose. Memorials are fine, but it shouldn't look like we're wallowing in sadness 15 years on. That just sends the message that their attack had an impact, and encourages more.
Score: 6 Votes (Like | Disagree)
Edge100 Avatar
120 months ago


Mammon trumps God in today's world, I'm sad to say.
I believe it was belief in God that caused the problem at the WTC in the first place...
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
120 months ago
Wow, the tenth in New York City! I sometimes forget how vast NYC is.

Here in the humble UK we pretty much have one per city, excluding London. Though our cities must seem like quaint villages :D
Score: 3 Votes (Like | Disagree)
FactVsOpinion Avatar
120 months ago
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
And not only that, but also... It's not as if Apple is planting there store inappropriately adjacent to the memorial. Rather, it'll be in an underground station that will filled with retail stores of various kinds.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...