Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.

13658442_1066446680109030_1593753198_n

WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)

The location will mark Apple's tenth retail store in New York City after its first Brooklyn store opens in Williamsburg this Saturday. Apple has another six stores in Manhattan, one in Queens, and one on Staten Island. The Bronx is the only borough that remains without an Apple Store within New York City limits.

Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and an alteration permit confirmed the company's construction plans earlier this year. The store is said to be situated at the underground level, and it will reportedly span two floors with up to 10,000 square feet of space each.

Update: Apple plans to open its World Trade Center retail store on August 16, the latest projected opening date of the Oculus complex, according to multiple sources.

Top Rated Comments

RichTF Avatar
122 months ago
So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
Score: 14 Votes (Like | Disagree)
Kestrel452 Avatar
122 months ago
I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.
Score: 11 Votes (Like | Disagree)
britboyj Avatar
122 months ago
Something about that seems so wrong to me...

(Note: I haven't been to or seen the site since the attacks)
The World Trade Center is an office complex. It was before 9/11, it is now. This isn't a store INSIDE THE MONUMENT or anything.
[doublepost=1469744527][/doublepost]

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
MOST of those skyscrapers existed prior to 9/11, and simply weren't brought down in the attack, or subsequently due to collateral damage. Where do you draw the line with your solution? Do you lower the entirety of Manhattan out of "respect to the victims?"

The best response to terrorism is to rebuild, bigger, stronger and more grandiose. Memorials are fine, but it shouldn't look like we're wallowing in sadness 15 years on. That just sends the message that their attack had an impact, and encourages more.
Score: 6 Votes (Like | Disagree)
Edge100 Avatar
122 months ago


Mammon trumps God in today's world, I'm sad to say.
I believe it was belief in God that caused the problem at the WTC in the first place...
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
122 months ago
Wow, the tenth in New York City! I sometimes forget how vast NYC is.

Here in the humble UK we pretty much have one per city, excluding London. Though our cities must seem like quaint villages :D
Score: 3 Votes (Like | Disagree)
FactVsOpinion Avatar
122 months ago
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
And not only that, but also... It's not as if Apple is planting there store inappropriately adjacent to the memorial. Rather, it'll be in an underground station that will filled with retail stores of various kinds.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...