Apple's Behind the Scenes Cookie Monster Ad Ranked Top 5 of Spring

by

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple's behind the scenes "Timer" ad starring iconic Sesame Street character Cookie Monster earned fifth place.

Cookie_Monster_Apple_Ad
"Timer - Behind The Scenes" has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie Monster humorously interacts with Siri on iPhone 6s as he bakes chocolate chip cookies.

The series of outtakes are derived from Apple's original "Timer" ad starring Cookie Monster, which has over 11 million views on YouTube since its March debut. Both ads promote hands-free "Hey Siri" on iPhone 6s.


The four ads that ranked above Apple's spot include This Father's Day, Go Ask Dad by Gillette, Thank You, Mom - Strong by Procter & Gamble, Caring Makes My Dad, My Hero by Dove Skin, and Introducing Voice Access Beta by Google.

Ace Metrix shared in-depth insights about "Timer - Behind The Scenes" in April. "Apple sees continued success incorporating a beloved character and humor with their product," the post reads. "Even people who aren't Apple users or fans enjoyed watching."

Top Rated Comments

(View all)
Avatar
53 months ago
Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.
Score: 6 Votes (Like | Disagree)
Avatar
53 months ago
This really was a great advert. I hope Apple makes more like this.
Score: 3 Votes (Like | Disagree)
Avatar
53 months ago

Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.

/s

Just in case anyone was confused.
Score: 3 Votes (Like | Disagree)
Avatar
53 months ago

This really was a great advert. I hope Apple makes more like this.

I agree and Apple probably only had to pay him in cookies for his services.
Score: 2 Votes (Like | Disagree)
Avatar
53 months ago

Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.

I enjoyed both the ads, and your post! :)
Score: 2 Votes (Like | Disagree)
Avatar
53 months ago
Great video, I loved it - so funny :D
Score: 1 Votes (Like | Disagree)

Top Stories

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

Microsoft's xCloud and Xbox Game Pass Not Coming to iOS Due to Apple's Restrictions [Updated]

Thursday August 6, 2020 1:06 pm PDT by
Microsoft's "Project xCloud" streaming game service that pairs with its Xbox Game Pass won't be available on iPhone and iPad when it launches this September, and Apple's App Store restrictions are to blame. Xbox Game Pass and its accompanying xCloud streaming feature offer access to hundreds of games that can be streamed to mobile devices, and Apple says that because it can't review each...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...