Apple's Behind the Scenes Cookie Monster Ad Ranked Top 5 of Spring - MacRumors
Skip to Content

Apple's Behind the Scenes Cookie Monster Ad Ranked Top 5 of Spring

by

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple's behind the scenes "Timer" ad starring iconic Sesame Street character Cookie Monster earned fifth place.

Cookie_Monster_Apple_Ad
"Timer - Behind The Scenes" has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie Monster humorously interacts with Siri on iPhone 6s as he bakes chocolate chip cookies.

The series of outtakes are derived from Apple's original "Timer" ad starring Cookie Monster, which has over 11 million views on YouTube since its March debut. Both ads promote hands-free "Hey Siri" on iPhone 6s.


The four ads that ranked above Apple's spot include This Father's Day, Go Ask Dad by Gillette, Thank You, Mom - Strong by Procter & Gamble, Caring Makes My Dad, My Hero by Dove Skin, and Introducing Voice Access Beta by Google.

Ace Metrix shared in-depth insights about "Timer - Behind The Scenes" in April. "Apple sees continued success incorporating a beloved character and humor with their product," the post reads. "Even people who aren't Apple users or fans enjoyed watching."

Top Rated Comments

rdlink Avatar
134 months ago
Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.
Score: 6 Votes (Like | Disagree)
134 months ago
Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.
/s

Just in case anyone was confused.
Score: 3 Votes (Like | Disagree)
chrismail627 Avatar
134 months ago
This really was a great advert. I hope Apple makes more like this.
Score: 3 Votes (Like | Disagree)
134 months ago
This really was a great advert. I hope Apple makes more like this.
I agree and Apple probably only had to pay him in cookies for his services.
Score: 2 Votes (Like | Disagree)
Gasu E. Avatar
134 months ago
Cookie Monster is such a bad image to be showing our kids. His character makes lighthearted fun of neuroses and gluttony, while telling kids that it's okay to eat massive amounts of cookies, which are loaded with bad carbs and chemicals. He should be promoting copious consumption of kale, quinoa and vegan bacon, instead. Not only that, but his persona casts a negative light on those amongst us who are of the blue persuasion, and who have eyes on the top of their heads.

Apple is a very bad company for associating themselves with such a negative character, and Tim Cook should be fired. And Eddy Cue. And Beats was a dumb purchase. And the iPhone needs to be thicker, with a 9 day battery. And bring back iOS 6. I miss green felt.

Oh, and unlock the damn phone, Apple.
I enjoyed both the ads, and your post! :)
Score: 2 Votes (Like | Disagree)
maflynn Avatar
134 months ago
Great video, I loved it - so funny :D
Score: 1 Votes (Like | Disagree)

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
Apple Music iPod Page Not Found

Apple Music Has a Hidden iPod You Can Play With

Friday October 23, 2026 7:11 am PDT by
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors. "Page Not Found," says Apple. "Give this a spin instead." Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found." The easter egg is only...
Latest Stories
Verizon Apologizes for iPhone Duo Pre-Order Delays, Giving Customers $100 Gift Card
Verizon Apologizes for iPhone Duo Pre-Order Delays, Giving Customers $100 Gift Card
1 hour ago
Skip the Touch ID Scan: Unlock iPhone Duo With Apple Watch
Skip the Touch ID Scan: Unlock iPhone Duo With Apple Watch
1 hour ago
iPhone Duo Fails JerryRigEverything's Dusty Durability Test
iPhone Duo Fails JerryRigEverything's Dusty Durability Test
1 hour ago
Make iPhone Duo Volume Buttons Follow Screen Rotation
Make iPhone Duo Volume Buttons Follow Screen Rotation
3 hours ago
iPhone Duo Teardowns Reveal Two Batteries and More
iPhone Duo Teardowns Reveal Two Batteries and More
5 hours ago
M5 MacBook Air Returns to Prime Day Low With $200 Amazon Discount
M5 MacBook Air Returns to Prime Day Low With $200 Amazon Discount
5 hours ago
Top Stories: Apple 'Pro and Tell' Debut, iPhone Duo Launch, and More
Top Stories: Apple 'Pro and Tell' Debut, iPhone Duo Launch, and More
7 hours ago
Apple Store Pickup System for iPhone Duo Just Went Live Again in U.S. and Canada
Apple Store Pickup System for iPhone Duo Just Went Live Again in U.S. and Canada
7 hours ago
Apple Closes French Stores Ahead of Further Protests
Apple Closes French Stores Ahead of Further Protests
15 hours ago
Apple Pushes Back on DOJ Request for More Evidence
Apple Pushes Back on DOJ Request for More Evidence
16 hours ago
The iPhone Duo Can Be a Tiny Mac, a Toaster, and a Nintendo DS
The iPhone Duo Can Be a Tiny Mac, a Toaster, and a Nintendo DS
20 hours ago
Using an Apple Pencil With the iPhone Duo: What to Know
Using an Apple Pencil With the iPhone Duo: What to Know
23 hours ago
Apple Store Pickup for iPhone Duo Starting to Resume But Very Limited
Apple Store Pickup for iPhone Duo Starting to Resume But Very Limited
23 hours ago
iPhone Duo Jailbroken on Launch Day
iPhone Duo Jailbroken on Launch Day
1 day ago
Apple Seeds Updated watchOS 27.2 Release Candidate
Apple Seeds Updated watchOS 27.2 Release Candidate
1 day ago
Apple Store in UK Reopens With New Design on iPhone Duo Launch Day
Apple Store in UK Reopens With New Design on iPhone Duo Launch Day
1 day ago
Crackgate? iPhone Duo Owners Report Screens Breaking Along the Hinge
Crackgate? iPhone Duo Owners Report Screens Breaking Along the Hinge
1 day ago
iPhone Duo Brings Back Long Lines at Apple Stores
iPhone Duo Brings Back Long Lines at Apple Stores
1 day ago
The MacRumors Show: iPhone Duo Arrives, Touchscreen MacBooks Next
The MacRumors Show: iPhone Duo Arrives, Touchscreen MacBooks Next
1 day ago
Apple Released iOS 27.1 for iPhone Duo Only
Apple Released iOS 27.1 for iPhone Duo Only
1 day ago
iPhone Duo: Open Two Apps Side by Side and Lock Them As an App Pair
iPhone Duo: Open Two Apps Side by Side and Lock Them As an App Pair
1 day ago
iPhone Duo Launches With Carrier and Accessory Discounts Available
iPhone Duo Launches With Carrier and Accessory Discounts Available
1 day ago
Apple Music Has a Hidden iPod You Can Play With
Apple Music Has a Hidden iPod You Can Play With
1 day ago
iPhone Duo Says 'Hello' to You Personally
iPhone Duo Says 'Hello' to You Personally
1 day ago
iPhone Duo: How to Skip the Swipe Up After Touch ID
iPhone Duo: How to Skip the Swipe Up After Touch ID
1 day ago
Where to Buy iPhone Duo Today: Stores, Pickup, and Wait Times
Where to Buy iPhone Duo Today: Stores, Pickup, and Wait Times
1 day ago
MacBook Neo Helps Apple Outpace Rivals as Market Declines
MacBook Neo Helps Apple Outpace Rivals as Market Declines
2 days ago
Happy 25th Anniversary, iPod
Happy 25th Anniversary, iPod
2 days ago
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
2 days ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
2 days ago