Twitter today announced that video lengths on the social networking site will be expanded from 30 seconds to 140 seconds long, with select publishers still granted exemption from the limit with the ability to post up to 10 minute long videos. The company called video "increasingly central to the real-time conversations happening on Twitter," and noted that video-related Tweets had increased over 50 percent since 2016 began.

To help facilitate more video views from its users, Twitter will be updating its iOS and Android apps with a new "full-screen viewing experience" that pops up whenever you tap on any tweeted video on your timeline. Everyone will be able to take advantage of the new 140-second videos beginning today, but the app update is said to be "rolling out soon."

The company is also launching a separate, all-new app focused on analytics. Called "Twitter Engage," users will be able to better understand and decipher the performance of their tweets with "real-time data and insights." The app, which is specifically targeted at "influential creators" but available to anyone who's interested, lets users track tweet activity, get notifications from the most important followers, and provide a breakdown of the highest and lowest performing tweets posted to an account.

Twitter Engage app
Similar lengthy video updates are also coming to the Twitter-owned Vine app, where a select handful of creators will be able to stretch the 6-second platform to a full 140-second video that the company equates to "a trailer for a bigger story." The video-related updates appear to be inspired around the YouTube-centric VidCon, happening June 23-25 in Anaheim, California. The company encourages those interested to follow Twitter Video for up-to-the-minute news -- and Tweets using the longer format -- coming out of the conference.

Tag: Twitter

Top Rated Comments

ArtOfWarfare Avatar
84 months ago
I never really used Twitter, so stop me if I'm way outside the ballpark here. I always thought it was primarily meant to be succinct, and have character limits so people can really think about what they're saying, rather than rambling on.

Soon they'll be showing feature length films, it seems.
Right, that was the idea, but instead people did one of the following:
Replaced words with emojis and obscure abbreviations so their tweet could fit within the 140 character limit.
Did several tweets in succession.

It accomplished nothing except making it harder to communicate. Thus I never used it.
Score: 2 Votes (Like | Disagree)
12vElectronics Avatar
84 months ago
This is cool but I hope Twitter doesn't get carried away with times and characters. The whole point of Twitter is to keep things short and sweet.
Score: 1 Votes (Like | Disagree)
SMIDG3T Avatar
84 months ago
Another exclusive app for the US only. It's like Facebook Paper, that's exclusive too.

We have two of the biggest social media companies and they can't release an app in other places such as the UK, Canada etc. It's pretty pathetic.
Score: 1 Votes (Like | Disagree)
vooke Avatar
84 months ago
Whatever Twitter does, some will be dazzled, others will whine
Score: 1 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Blue

All the Apple Black Friday Deals You Can Get Right Now: AirPods, Apple TV, Mac, iPad, and More

Saturday November 19, 2022 8:00 am PST by
Last week was jam-packed with early Black Friday deals, and now that the shopping holiday is right around the corner, we're going back through all of the best sales you might have missed over the past week and updating as prices change and new deals arrive. As with all holiday shopping, there's no guarantee that better prices won't come around later in the season, but if you want to shop early,...
iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
new airpods lineup black friday

Best Black Friday AirPods Deals Available Today

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
Walmart November Deals Hero 2

Walmart Reveals Black Friday Plans With Week-Long Sales Starting Today

Monday November 21, 2022 8:35 am PST by
Retailers have been waiting longer and longer to reveal their specific plans for the week of Black Friday, now that the shopping event begins as early as October and most companies focus on "early Black Friday" deals first. Today, we've finally got more information from Walmart and all the official Black Friday discounts you can expect to shop this week. Note: MacRumors is an affiliate partner ...
Best Buy November Deals Hero

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Tuesday November 22, 2022 3:49 pm PST by
Following in the footsteps of Target and Walmart, Best Buy this week detailed its plans for the Black Friday shopping holiday and its schedule looks a lot like other retailers. In terms of sales, Best Buy has the expected list of TVs, appliances, video games, computers, streaming devices, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Available Today

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
apple wallet drivers license feature

These U.S. States Will Let You Add Your Driver's License to Your iPhone

Tuesday November 22, 2022 1:42 pm PST by
Earlier this year, Apple launched a feature allowing residents of participating U.S. states to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. As we wait for IDs in the Wallet app to expand to additional U.S. states, here is everything you need to know about how the feature ...