Twitter today announced that video lengths on the social networking site will be expanded from 30 seconds to 140 seconds long, with select publishers still granted exemption from the limit with the ability to post up to 10 minute long videos. The company called video "increasingly central to the real-time conversations happening on Twitter," and noted that video-related Tweets had increased over 50 percent since 2016 began.

To help facilitate more video views from its users, Twitter will be updating its iOS and Android apps with a new "full-screen viewing experience" that pops up whenever you tap on any tweeted video on your timeline. Everyone will be able to take advantage of the new 140-second videos beginning today, but the app update is said to be "rolling out soon."

The company is also launching a separate, all-new app focused on analytics. Called "Twitter Engage," users will be able to better understand and decipher the performance of their tweets with "real-time data and insights." The app, which is specifically targeted at "influential creators" but available to anyone who's interested, lets users track tweet activity, get notifications from the most important followers, and provide a breakdown of the highest and lowest performing tweets posted to an account.

Twitter Engage app
Similar lengthy video updates are also coming to the Twitter-owned Vine app, where a select handful of creators will be able to stretch the 6-second platform to a full 140-second video that the company equates to "a trailer for a bigger story." The video-related updates appear to be inspired around the YouTube-centric VidCon, happening June 23-25 in Anaheim, California. The company encourages those interested to follow Twitter Video for up-to-the-minute news -- and Tweets using the longer format -- coming out of the conference.

Tag: Twitter

Top Rated Comments

ArtOfWarfare Avatar
121 months ago
I never really used Twitter, so stop me if I'm way outside the ballpark here. I always thought it was primarily meant to be succinct, and have character limits so people can really think about what they're saying, rather than rambling on.

Soon they'll be showing feature length films, it seems.
Right, that was the idea, but instead people did one of the following:
Replaced words with emojis and obscure abbreviations so their tweet could fit within the 140 character limit.
Did several tweets in succession.

It accomplished nothing except making it harder to communicate. Thus I never used it.
Score: 2 Votes (Like | Disagree)
12vElectronics Avatar
121 months ago
This is cool but I hope Twitter doesn't get carried away with times and characters. The whole point of Twitter is to keep things short and sweet.
Score: 1 Votes (Like | Disagree)
SMIDG3T Avatar
121 months ago
Another exclusive app for the US only. It's like Facebook Paper, that's exclusive too.

We have two of the biggest social media companies and they can't release an app in other places such as the UK, Canada etc. It's pretty pathetic.
Score: 1 Votes (Like | Disagree)
vooke Avatar
121 months ago
Whatever Twitter does, some will be dazzled, others will whine
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iphone 17 pro inside

iPhone 17 Teardowns Confirm SIM and eSIM-Only Battery Capacities

Friday September 19, 2025 8:39 am PDT by
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray. We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime. The device features various internal design changes, including larger rear camera...