Well-known designer brand Coach is reportedly working on a line of high-quality Apple Watch bands, which could debut as soon as June. According to Haute Écriture's David Boglin de Bautista, a sales associate at a Coach boutique informed him of the upcoming release after seeing his Apple Watch and showed him pictures of the bands.
Coach is said to be debuting around eight watch bands, in colors that include white, red, black, and brown. Some bands are decorated with charms, while others have patterns like flowers stitched into them, with each band set to retail for approximately $150.
The bands are designed to match Coach handbags from its Spring/Summer 2016 Collection, and according to de Bautista, one band was stitched with flowers to match Coach's Tea Rose Appliqué bag.
It is not clear if Coach is teaming up with Apple or releasing the bands independently. Apple has partnered with Hermès to launch a line of Apple Watch models with Hermès bands and a unique watch face, but Coach may be working independently.
A few other designers, including Rebecca Minkoff and Colette have released Apple Watch bands without Apple's assistance, Minkoff in partnership with Case-Mate and Colette in partnership with Casetify.
Sunday August 23, 2026 11:19 am PDT by Tim Hardwick
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