facebookSocial networking site Facebook is developing a new standalone camera app aimed at encouraging Facebook users to share more photos and videos, reports The Wall Street Journal.

Developed by a Facebook team in London, the app reportedly opens directly to a camera much like Snapchat, giving users a way to quickly capture photos and videos. Another feature planned for the device is the ability to live stream video, mimicking existing apps like Meerkat and Periscope. In recent months, Facebook has been making a strong push into live video.

The app may be designed to combat a growing decline in the number of photos and videos Facebook users are sharing as focus has shifted towards articles and away from original content. Market research conducted by GlobalWebIndex suggests 37 percent of Facebook users uploaded or shared their own photos in 1Q 2016, down from 46 percent in 1Q 2015.

Other methods Facebook is using to encourage the sharing of original content include news feed prompts based based on interests and location, an "On This Day" feature for sharing past posts, and an option to post pre-made collages taken from a user's Facebook photo repository.

According to sources who spoke to The Wall Street Journal, Facebook's camera project remains in the early stages and could potentially never see a release should it be shelved.

Top Rated Comments

555gallardo Avatar
128 months ago
Does Facebook have a fetish in making useless apps?
Score: 18 Votes (Like | Disagree)
128 months ago
Facebook, what was wrong when we had just one app? That was perfect! I dont want a folder just for Facebook :(
Score: 9 Votes (Like | Disagree)
128 months ago
This is not a good idea.

Facebook already has a separate app just to read a message. Facebook on Safari doesn't allow you to upload videos. So that's 3 apps I have to switch between. And now they want to add 2 more to the mix?

Facebook apps are going to be deleted from my phone because it's taking up too much resources.

They need to stop. They need to put everything back into 1 app.
Score: 9 Votes (Like | Disagree)
Capeto Avatar
128 months ago
Wasn't that the whole point of buying Instagram?
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
128 months ago
Next they'll bring out a separate app just so you can post a status.
Score: 5 Votes (Like | Disagree)
ck2875 Avatar
128 months ago
Holy Déjà vu, Batman.

https://www.macrumors.com/2012/05/24/facebook-launches-new-iphone-app-dedicated-to-posting-and-sharing-photos/
Score: 4 Votes (Like | Disagree)

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...