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Apple Support Has Responded to Nearly 100 Tweets Per Hour So Far
Keyhole, a real-time social media analytics website, provides a closer look at the Apple Support account. The data shows that the account, and related tweets, have already generated over 124 million impressions, with 44.6% of users viewing the tweets from an iPhone. 77% of the account's followers are male.
Apple joins a growing number of companies, ranging from retailers to banks, that provide customer service on Twitter in 140 characters or less. A customer can send a tweet to @AppleSupport, and an Apple Advisor will typically reply with a generic message that requests the user send more details via Direct Message.