iPad Tops Holiday Technology Wish List, Apple Watch Ranks 12th

In a new nationwide study conducted by retailer Best Buy, the top gadgets and products planned to be gifted and asked for this holiday season were detailed in a "Top 15 Tech Gifts for 2015" list. Apple's iPad (with no specific preference given to the Air or Mini line) came out on top, with the Bose QuietComfort Noise Cancelling Headphones, MacBook, and smart HD TVs rounding out the top five spots.
ipadair2ipadmini3
1. iPad
2. Bose QuietComfort 25 Noise Cancelling Headphones
3. MacBook
4. Samsung 48” Smart 4K Ultra HD TV
5. Sharp 43” Smart HDTV with Roku
6. Microsoft Surface
7. Bose SoundLink Mini Bluetooth Speaker II
8. Fitbit Charge HR Heart Rate and Activity Tracker
9. Samsung Galaxy Tab S2
10. Dyson V6 Absolute Bagless Cordless Vacuum
11. Vizio 43” Smart 4K Ultra HD TV
12. Apple Watch
13. SONOS PLAY:1 Wireless Speaker
14. iRobot Roomba Vacuum Cleaning Robot
15. GoPro HERO4 Action Camera

Apple's products account for three of the top 15 gifts this year, with the newest device -- the Apple Watch -- also ranking the lowest of the company's devices in the twelfth spot, four places below the Fitbit Charge activity tracker. Unsurprisingly, Best Buy's study also found that those aged 18-34 placed consumer electronics highest on their wish lists, prioritizing technology over other categories like clothing, books, and jewelry.

The report also found that men are both more likely than women to want tech-related gifts for the holidays are be the ones who gift consumer electronics to friends and family more frequently. Self-gifting was also factored into the survey thanks to the highly discounted nature of holiday shopping, with 19 percent of those interested in Apple's iPad planning on buying it for themselves during the gift-giving season. Similarly, 15 percent of those who chose the MacBook said it would be a present for themselves.

Related Roundups: Apple Watch 11, iPad
Related Forums: MacBook, iPad

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

goobot Avatar
132 months ago
A vacuum beat the Apple Watch.
Score: 29 Votes (Like | Disagree)
rols Avatar
132 months ago
A vacuum beat the Apple Watch.
by two places. That was the first thing hit me too.

Expect an iVacuum next year, an Apple product which will be better the more it sucks.
Score: 13 Votes (Like | Disagree)
GuitarDTO Avatar
132 months ago
No PS4 or Xbox One? Ridiculous list is ridiculous.
Score: 12 Votes (Like | Disagree)
cbrand493 Avatar
132 months ago
The awkward moment when people would rather have a Dyson or a FitBit than an Apple Watch....
Score: 8 Votes (Like | Disagree)
newdeal Avatar
132 months ago
the fact that is is so specific makes me wonder the validity of this "study". Clearly people were given a list of options to choose from.
Score: 8 Votes (Like | Disagree)
TMRJIJ Avatar
132 months ago
Where's the iPad pro?
Too expensive to be in a Best Buy :p
Score: 6 Votes (Like | Disagree)