Twitter announced today that a feature it has tested with a few users on a small scale -- the ability to add customized polls to a tweet -- will officially be coming to everyone over the next few days. The company hopes that the new add-on will further expand its users' interaction with their followers, by streamlining a function that would have previously taken extensive measures of reading replies and re-tweets to successfully follow.
If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.
Twitter users will be able to create a poll from the compose box of the Twitter desktop site or in any of the company's official mobile apps. Unfortunately, the feature won't be available in third-party Twitter apps, so those using clients like Tweetbot won't be able to see the polls or vote on them. Each poll will remain live for twenty-four hours from the time it is posted, and the company ensures that your name is kept anonymous from both the poster and the public when voting on other polls.