Flagship Apple Stores Outfitted With Interactive Tables to Highlight 3D Touch

Flagship Apple Stores in San Francisco and New York have been outfitted with new "Force Touch" tables, which are designed to show off the new 3D Touch feature on the iPhone 6s and 6s Plus. In these retail locations, there's a special table that houses iPhone 6s models.

When a 3D Touch force press gesture is used on the screen of one of the iPhones, which all display a fish, the table reacts to the pressure with a neat rippling water visual. The touch-enabled table can be seen in the video below from Grate App. (via 9to5Mac).


These tables are only in San Francisco and New York at the current time, but it's possible Apple could install them in additional stores around the world as part of an iPhone 6s promotional effort. The fish theme of the table and iPhone duo is also used on the iPhone 6s and 6s Plus boxes and in their live wallpapers.

Apple calls 3D Touch, the flagship feature of the iPhone 6s and 6s Plus, the "next generation" of Multi-Touch. 3D Touch enables new pressure based gestures, allowing users to "Peek" at content link links in Messages or Mail with a light press and "Pop" into that content with a longer press. 3D Touch also includes Quick Actions for accessing app content directly from a press on an app icon on the Home screen.

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Top Rated Comments

Fzang Avatar
113 months ago
So that's where the first mythical Microsoft Surfaces ended up.
Score: 17 Votes (Like | Disagree)
JCrz Avatar
113 months ago
Can't wait to hear people complain that the table has only 16GB of storage.
Score: 13 Votes (Like | Disagree)
SchneiderMan Avatar
113 months ago
Weak presentation of Force Touch.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
113 months ago
Looking at the video, it's not actually force touch, people are just touching the screen without activating force touch to get the ripple effect.

Nice gimmick, and very nice setup, but would have been good to actually experience force touch .
Score: 4 Votes (Like | Disagree)
supertomtom Avatar
113 months ago
I doubt the general public, after playing with the ripple effects, would know the difference between 3D touch and the old school ripple effects of those old koi pond apps using just regular capacitive touch that had been around since the iPhone 3G.

Wish they would demonstrate real world benefits of 3D touch on the iOS instead. But at least it looked fun playing with the fish I guess :)
Score: 4 Votes (Like | Disagree)
PowerBook-G5 Avatar
113 months ago
So the only thing it does it wiggle the fish and ripple the water? I would have hoped that they would allow full access to the features of the phones, and show the rippling when 3D Touch is used in normal iOS operation.
Score: 4 Votes (Like | Disagree)