Flagship Apple Stores Outfitted With Interactive Tables to Highlight 3D Touch - MacRumors
Skip to Content

Flagship Apple Stores Outfitted With Interactive Tables to Highlight 3D Touch

Flagship Apple Stores in San Francisco and New York have been outfitted with new "Force Touch" tables, which are designed to show off the new 3D Touch feature on the iPhone 6s and 6s Plus. In these retail locations, there's a special table that houses iPhone 6s models.

When a 3D Touch force press gesture is used on the screen of one of the iPhones, which all display a fish, the table reacts to the pressure with a neat rippling water visual. The touch-enabled table can be seen in the video below from Grate App. (via 9to5Mac).


These tables are only in San Francisco and New York at the current time, but it's possible Apple could install them in additional stores around the world as part of an iPhone 6s promotional effort. The fish theme of the table and iPhone duo is also used on the iPhone 6s and 6s Plus boxes and in their live wallpapers.

Apple calls 3D Touch, the flagship feature of the iPhone 6s and 6s Plus, the "next generation" of Multi-Touch. 3D Touch enables new pressure based gestures, allowing users to "Peek" at content link links in Messages or Mail with a light press and "Pop" into that content with a longer press. 3D Touch also includes Quick Actions for accessing app content directly from a press on an app icon on the Home screen.

Popular Stories

Apple Store App Liquid Glass Feature

Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant

Monday August 24, 2026 5:55 am PDT by
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment...
Apple Store Logo

New Apple Store Reportedly Opening in Idaho

Wednesday August 19, 2026 12:46 pm PDT by
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev. Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...

Top Rated Comments

Fzang Avatar
142 months ago
So that's where the first mythical Microsoft Surfaces ended up.
Score: 17 Votes (Like | Disagree)
142 months ago
Can't wait to hear people complain that the table has only 16GB of storage.
Score: 13 Votes (Like | Disagree)
SchneiderMan Avatar
142 months ago
Weak presentation of Force Touch.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
142 months ago
Looking at the video, it's not actually force touch, people are just touching the screen without activating force touch to get the ripple effect.

Nice gimmick, and very nice setup, but would have been good to actually experience force touch .
Score: 4 Votes (Like | Disagree)
PowerBook-G5 Avatar
142 months ago
So the only thing it does it wiggle the fish and ripple the water? I would have hoped that they would allow full access to the features of the phones, and show the rippling when 3D Touch is used in normal iOS operation.
Score: 4 Votes (Like | Disagree)
supertomtom Avatar
142 months ago
I doubt the general public, after playing with the ripple effects, would know the difference between 3D touch and the old school ripple effects of those old koi pond apps using just regular capacitive touch that had been around since the iPhone 3G.

Wish they would demonstrate real world benefits of 3D touch on the iOS instead. But at least it looked fun playing with the fish I guess :)
Score: 4 Votes (Like | Disagree)