Apple's Second Retail Store in Brazil Opening in São Paulo on April 18

Apple announced on Thursday that its second retail store in Brazil will open in São Paulo, the most populous city in the country, on April 18 at 10:00 AM local time. The new store will be located in the Morumbi shopping center at 1089 Roque Petroni Junior Avenue in the neighborhood of Vila Gertrude, joining Apple's first retail store in Brazil that opened at the Village Mall in Rio de Janeiro in February 2014.

Apple Store Sao Paulo Opening
Apple's upcoming São Paulo location rounds off a trio of new store openings in April that includes a second store in Hangzhou, China and a larger, relocated store in Miami on Lincoln Road that is being commemorated by renowned artist HENSE. Apple has been hiring retail staff for this São Paulo location and recently put up a decorative barricade in front of the store ahead of its opening.

Tags: Apple Store, Brazil, Sao Paulo

Top Rated Comments

Attonine

134 months ago

Not at all. I'm just wondering how many people can afford to buy Apple products in Brazil and if a new store in Brazil is even worth it.

A lot of people can afford Apple products in Brazil, especially Sao Paulo. It's just a numbers game, the population of SP city alone is over 11 million. This city has more private helicopters than any other city in the world. There is a shopping mall with Chanel, Prada, Gucci stores. Imported cars are common, including BMW, Mercedes, Range Rover, and these are even more expensive because the owners usually have them 'blindado', bullet proofed. There are showrooms for Ferrari, Porsche, Bentley. It's easy to find apartments that cost well over US$ 1 million. There are plenty of people with an awful lot of money in Sao Paulo, and Brazil in general.

Score: 1 Votes (Like | Disagree)

OriginalMacRat

134 months ago

I wonder how much money can Apple make in Brazil with the prices Apple sells at in Brazil ?

No different that the tariffs Brazil puts on all other other imported products.

You are trying to imply that the higher prices are just extra profit for Apple.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by Joe Rossignol

Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...

• 131 comments

apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by Joe Rossignol

In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by Juli Clover

Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...

• 241 comments

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by Tim Hardwick

Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...

• 100 comments

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by Hartley Charlton

Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...

• 26 comments

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by Joe Rossignol

Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...

• 54 comments

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by Joe Rossignol

Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...

• 89 comments

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by Joe Rossignol

The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

• 32 comments