Apple's Second Retail Store in Brazil Opening in São Paulo on April 18

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Apple announced on Thursday that its second retail store in Brazil will open in São Paulo, the most populous city in the country, on April 18 at 10:00 AM local time. The new store will be located in the Morumbi shopping center at 1089 Roque Petroni Junior Avenue in the neighborhood of Vila Gertrude, joining Apple's first retail store in Brazil that opened at the Village Mall in Rio de Janeiro in February 2014.

Apple Store Sao Paulo Opening
Apple's upcoming São Paulo location rounds off a trio of new store openings in April that includes a second store in Hangzhou, China and a larger, relocated store in Miami on Lincoln Road that is being commemorated by renowned artist HENSE. Apple has been hiring retail staff for this São Paulo location and recently put up a decorative barricade in front of the store ahead of its opening.

Related Roundup: Apple Stores

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70 months ago

Not at all. I'm just wondering how many people can afford to buy Apple products in Brazil and if a new store in Brazil is even worth it.

A lot of people can afford Apple products in Brazil, especially Sao Paulo. It's just a numbers game, the population of SP city alone is over 11 million. This city has more private helicopters than any other city in the world. There is a shopping mall with Chanel, Prada, Gucci stores. Imported cars are common, including BMW, Mercedes, Range Rover, and these are even more expensive because the owners usually have them 'blindado', bullet proofed. There are showrooms for Ferrari, Porsche, Bentley. It's easy to find apartments that cost well over US$ 1 million. There are plenty of people with an awful lot of money in Sao Paulo, and Brazil in general.
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70 months ago

I wonder how much money can Apple make in Brazil with the prices Apple sells at in Brazil ?


No different that the tariffs Brazil puts on all other other imported products.

You are trying to imply that the higher prices are just extra profit for Apple.
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