Apple's Second Retail Store in Brazil Opening in São Paulo on April 18 - MacRumors
Skip to Content

Apple's Second Retail Store in Brazil Opening in São Paulo on April 18

by

Apple announced on Thursday that its second retail store in Brazil will open in São Paulo, the most populous city in the country, on April 18 at 10:00 AM local time. The new store will be located in the Morumbi shopping center at 1089 Roque Petroni Junior Avenue in the neighborhood of Vila Gertrude, joining Apple's first retail store in Brazil that opened at the Village Mall in Rio de Janeiro in February 2014.

Apple Store Sao Paulo Opening
Apple's upcoming São Paulo location rounds off a trio of new store openings in April that includes a second store in Hangzhou, China and a larger, relocated store in Miami on Lincoln Road that is being commemorated by renowned artist HENSE. Apple has been hiring retail staff for this São Paulo location and recently put up a decorative barricade in front of the store ahead of its opening.

Tags: Apple Store, Brazil, Sao Paulo

Top Rated Comments

A
Attonine
149 months ago
Not at all. I'm just wondering how many people can afford to buy Apple products in Brazil and if a new store in Brazil is even worth it.
A lot of people can afford Apple products in Brazil, especially Sao Paulo. It's just a numbers game, the population of SP city alone is over 11 million. This city has more private helicopters than any other city in the world. There is a shopping mall with Chanel, Prada, Gucci stores. Imported cars are common, including BMW, Mercedes, Range Rover, and these are even more expensive because the owners usually have them 'blindado', bullet proofed. There are showrooms for Ferrari, Porsche, Bentley. It's easy to find apartments that cost well over US$ 1 million. There are plenty of people with an awful lot of money in Sao Paulo, and Brazil in general.
Score: 1 Votes (Like | Disagree)
OriginalMacRat Avatar
OriginalMacRat
149 months ago
I wonder how much money can Apple make in Brazil with the prices Apple sells at in Brazil ?

No different that the tariffs Brazil puts on all other other imported products.

You are trying to imply that the higher prices are just extra profit for Apple.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

apple store down 2026 iphone 18 pro

Apple Store Down Ahead of iPhone 18 Pro Pre-Orders

Friday September 11, 2026 11:30 pm PDT by
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
Read Full Article • 136 comments
apple store down sept 2026

Apple Store Down Ahead of 'Surprise and Shine' iPhone 18 Pro Event

Wednesday September 9, 2026 4:20 am PDT by
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
Read Full Article • 18 comments
Apple Store Wallpaper Basic Apple Guy

Apple's Newest Store Features Three Design Changes

Monday September 14, 2026 1:23 pm PDT by
Apple Victoria Gardens in Rancho Cucamonga, California reopened on Saturday with three key design changes, which will continue to roll out to other new and renovated stores. MacRumors reader Katelyn H. attended the grand reopening and shared some photos of the renovations on LinkedIn. The store now has a Genius Bar again instead of a Video Wall, plus dedicated Apple Pickup and Today at Apple...
Read Full Article • 27 comments