Apple today officially announced April 10 grand openings for its three dedicated Apple Watch shops located in high-end department stores in London, Paris, and Tokyo. As previously outlined, the store-within-a-store locations are at Selfridges in London, Galeries Lafayette in Paris, and Isetan in Tokyo.
The new locations appear set to handle only Apple Watch viewing and sales, with customers being directed to other Apple retail stores for their support needs.
The Selfridges Apple Watch shop will be located near the entrance to the iconic Wonder Room, a massive shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar. Apple has reportedly been drawing employees from other retail stores in London to staff the new shop. The Galeries Lafayette shop will take over four balcony sections overlooking the main rotunda of the department store.
Apple Watch shop at Galeries Lafayette in Paris (Source: Getty Images via iGen.fr)
Apple will begin in-store previews and pre-orders for the Apple Watch on April 10, with launches in the first wave of countries coming two weeks later. The high-end gold Apple Watch Edition models will only be available at select Apple retail stores, and the dedicated Apple Watch shops at these luxury department stores will almost certainly also be featuring the gold watches, which are priced from $10,000 to $17,000.
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Friday September 26, 2025 6:57 am PDT by Joe Rossignol
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
Friday September 26, 2025 9:01 am PDT by Joe Rossignol
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter
30W USB-C Power Adapter
35W Dual USB-C Port Power Adapter
35W Dual USB-C Port Compact Power Adapter
40W Dynamic Power Adapter with 60W Max...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Friday September 26, 2025 12:51 pm PDT by Juli Clover
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them.
Subscribe to the MacRumors YouTube channel for more videos.
MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...
Complicated interface, no real reason to exist besides just to be there
A very anti Steve jobs product
iPod had no reason to exist - There were Walkmans and CD players.
iTunes had no read to exist - there was the radio and heck, even Napster.
The iPhone had no reason to exist - cell phones and even "smart" phoned aready existed.
The iPad had no reason to exist - laptops were already huge and other tablets had already failed.
Notice a trend here...? None of these products had a "reason" to exist other than convenience and assurance of a quality product. Besides, if I had to guess, Apple has bigger plans for the Apple Watch than just a side kick for the iPhone. My thought is that they can/will eventually sell it as its own standalone product that doesn't need an iPhone wirelessly attached and can event text, call, etc. all on its own.
Well I guess that answers the question of "How are they going to store/sell these in existing Apple Stores?" They aren't. I assume eventually at least some of the larger Apple Stores will, but probably need a lot of modification first.
All Apple stores are getting the watch. According to 9to5Mac the night of 8th and/or 9th will be used to get stores ready. These are just dedicated Watch store-within-a-store.
