Bank of America Promoting Apple Pay in New Shopping-Focused TV Commercial
Bank of America this week released a new advertisement promoting Apple Pay, joining a growing number of financial institutions including Chase and Wells Fargo that are advertising Apple's recently launched mobile payments service.
The thirty-second video follows a businesswoman as she shops for her family and herself, buying a shirt, a dog bone, and some lipstick all with her iPhone. She then is seen leaving the store via an elevator, winking as the camera fades away.
Similar to previous commercials, the Bank of America ad focuses on the convenience of using Apple Pay to make payments with a Bank of America credit card. The narrator ends the ad by promoting Apple Pay as "the new, easy, secure, smart way to pay with a simple touch."
Interest in Apple Pay is increasing as additional banks and retailers start adopting the payment option. One of the newest retailers is the Amway Center in Orlando, Florida, which is the the home of the Orlando Magic basketball team, with Apple Pay support launching at concession stands and other retail locations within the arena tomorrow. According to the Magic, Chase card holders using Apple Pay at the Amway Center will be eligible for prizes such as $25 gift cards to the Magic team shop and Magic-branded iPhone 6 or 6 Plus cases over the next five home games. An iPad Air 2 will also be given away at each of the five games.
While many smaller banks have yet to roll out Apple Pay, support from the largest U.S. banks has given the service a strong foothold in the market. Apple recently confirmed that its mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
