maps_icon_ios_7Apple has continued its efforts to improve its Maps app with the addition of ten new data providers, according to a new report from Apple Maps Marketing (via 9to5Mac). The new providers specialize in providing Apple with business listings.

Apple Maps Marketing came upon the information when inquiring about Apple Maps Connect and its Business Portal, which allows businesses with over 1,000 locations to add their listings to Apple Maps. Apple responded to the inquiry by pointing the site to a group of data providers that supplied Apple with information on businesses with less than 1,000 locations.

DAC Group
Factual
Location3 Media
Marquette Group
Neustar/Localeze
Placeable
PositionTech
SIM Partners
SinglePlatform
UBL
Yelp
Yext
Yodle

Three of the providers on the list -- Yelp, Factual and Neustar/Localeze -- were already known to be providing Apple with data for its Maps app, which indicates that the remaining 10 are providers Apple has inked deals with more recently. While the list doesn't include other known Apple Maps partners like Acxiom, it does suggest Apple is continuing to add more partners to improve its data.

Top Rated Comments

joshwenke Avatar
146 months ago
Maps actually works quite well now - haven't had any problems with it and I use it nearly every day for work.
Score: 10 Votes (Like | Disagree)
bmunge Avatar
146 months ago
I'm a massive Apple fanboy but I finally switched to Google Maps this year and have found it much better. The traffic data here in Chicago is much more accurate. I love that it shows you what lane to be in for turns and the faster route indicators are really cool. Apple has a ways to go still.
Score: 9 Votes (Like | Disagree)
ThunderSkunk Avatar
146 months ago
More data in an app that still barely useful in use all these years and high-profile firings later. Every time I take another trip, I get the feeling that no one at Apple actually uses their own Maps app, or never travels beyond urban neighborhoods.

If they did, they would immediately discover these basic things sorely missing from Apple Maps and address them:

1. Planning a route of more than one destination. ie: I have 5 errands to run, and I need to do three of them in a certain order, what are some routes? Fastest, shortest distance, bonus points for the least gas guzzling based on speeds, stops & distance?

2. Load and STORE the maps. Out on the road, you cannot count on a steady, stable, high speed cellular connection at your disposal. When a user initially asks for directions, they should have a "Save route" option, whereupon the app begins downloading the maps along that route to LOCAL STORAGE, including the fine detail maps illustrating turns, areas off route to the nearest gas station, and ask the user how long they'd like to store them, a day, week, month, year. Upon completing a route, the app should ask if it's ok to delete that route & maps, or if you'd like to store it, or if you'd like to use it again for the return trip.

3. When a user asks the app for directions, and then proceeds down that route, and the app follows the users location along that route for a quarter mile or more, the app should consider the person en route. Forgetting their route and dumping their maps at some random point (usually when you stop for gas) because they didn't hit a "start" button is a stupid way of leaving people stranded and lost. Less buttons, more usefulness.

4. Show useful map data. A 50 foot view down a straight highway with a semi intelligible note about the next turn, is not useful. The overview should always show the users position. A view that auto-zooms to shows our position on the REMAINING route with a preview of the next upcoming turn so you can get in the correct lane early would be helpful. In-line directions should actively zoom between you and your next turn or exit.

5. Tap on upcoming exits to display how far away their gas and restaurants are. ...better yet, ever-present "GAS" & "FOOD" icons, that at any point can tell you where the nearest options are. Like asking Siri, but able to be performed out in the boonies where there aren't reliable cellular connections, because it should be able to read that data off its LOCALLY STORED MAPS.

6. On-screen toggles for voice instructions volume & mute, independent of the levels the music or podcasts you're listening to are playing at.

Etc. All things that Apple can do or sit back and watch their competition do.

Leaving for another 3-state drive in 6 minutes. Bringing the wifes iPad, and several road atlases.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
146 months ago
Apple Maps still does not allow users to select "no toll", "no highway" route.
Score: 6 Votes (Like | Disagree)
Gav2k Avatar
146 months ago
Apple are working on maps in all honestly. I reported 10 errors last week and within 6 days they messaged me to say they were fixed
Score: 6 Votes (Like | Disagree)
bluespark Avatar
146 months ago
Maybe some of them can alert Apple to the fact that public transportation exists.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...