Proctor and Gamble first introduced its smartphone-connected Oral-B toothbrush earlier this month, but the company is on hand at the Mobile World Congress conference in Spain to give attendees a look at the upcoming device.

oralb
The Oral-B SmartSeries 7000 connects to the Oral Blue iPhone app using Bluetooth 4.0, allowing the app to provide real-time guidance on brushing habits. It records brushing activity on a chart that can be shared with dental professionals to create personalized brushing routines and because the Bluetooth connectivity works both ways, the app can also be used to program the toothbrush.

Engadget went hands-on with the Oral-B SmartSeries 7000 to show off how the app interacts with the brush itself. While brushing, the iPhone app runs a timer in real-time to keep track of how long a user has brushed and it also includes a stream of news articles to keep users entertained while brushing.

toothbrush-app

In case the sheer boredom of brushing your teeth for that long is too much to bear, you can also thumb through a stream of news articles or local weather reports (no, really) to help you hang in there. Turns out, just furiously mashing those bristles into your teeth isn’t great either, so the timer will blink red if you're pressing too hard.

In addition to Bluetooth connectivity, the SmartSeries 7000 features oscillating-rotating-pulsating technology, six different cleaning modes (Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, and Tongue Cleaning), a pressure sensor to prevent users from brushing too hard, and several different travel accessories.

Oral B's Bluetooth 4.0 smart toothbrush technology will be available in several of its toothbrushes, beginning with the Oral B SmartSeries 7000, which is expected to launch later this year for $220.

Top Rated Comments

needfx Avatar
93 months ago
Bluetoothbrush
Score: 12 Votes (Like | Disagree)
keterboy Avatar
93 months ago
I usually watch porn while i brush my teeth, but the news is fine too.
Score: 8 Votes (Like | Disagree)
zin Avatar
93 months ago
I normally take my very expensive smartphone with me every morning near flowing and spraying water.
Score: 7 Votes (Like | Disagree)
Shrink Avatar
93 months ago
Even as I slowly sink into the depths of dementia...I can still brush my teeth without a $220 toothbrush and associated iPhone app.

Just because something can be made, doesn't mean it should be made...
Score: 6 Votes (Like | Disagree)
Z400Racer37 Avatar
93 months ago
I think.... we may have gone too far this time.....
Score: 6 Votes (Like | Disagree)
Shrink Avatar
93 months ago
That's awesome I want one. I can't wait for the day when close to everything is "smart".

Except, possibly, the users!:p

;)
Score: 4 Votes (Like | Disagree)

Top Stories

apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
parallels windows 10 arm mac

Parallels 16.5 Can Virtualize ARM Windows Natively on M1 Macs With Up to 30% Faster Performance

Wednesday April 14, 2021 7:00 am PDT by
Parallels today announced the release of Parallels Desktop 16.5 for Mac with full support for M1 Macs, allowing for the Windows 10 ARM Insider Preview and ARM-based Linux distributions to be run in a virtual machine at native speeds on M1 Macs. Parallels says running a Windows 10 ARM Insider Preview virtual machine natively on an M1 Mac results in up to 30 percent better performance compared ...
iphone 13 pro render rear

iPhone 13 Pro Rumored to Be Thicker and Feature Larger Rear Camera System

Wednesday April 14, 2021 7:07 am PDT by
Tech blog 91Mobiles has obtained 3D renders of what it claims will be the iPhone 13 Pro, revealing a largely familiar design with a few notable changes, including a smaller notch and a significantly larger rear camera system. Following renders of the standard iPhone 13 model from MySmartPrice yesterday, which showed a new diagonal rear camera layout, these renders of the 6.1-inch iPhone 13...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...