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Apple has recently doubled the number of promo codes that developers receive per app release, according to multiple developers on Twitter. The company is now allowing 100 app download codes to be generated with each app update instead of 50, giving developers more codes to share with friends, family, and press.
Each time a developer releases a new app or an app update, they can generate promotional codes that allow users to download an app ahead of release. Generally these codes are provided to press for reviews, and when the generated codes are used up, no additional codes can be obtained until the app is updated.
With an extra 50 codes to go around, developers will have more freedom and flexibility when promoting their apps in the future. While Apple has yet to confirm the promo code increase, developers are already seeing the additional codes in iTunes Connect.
Top Rated Comments
(View all)I wonder,
Why don't they just make these unlimited? If a dev wants to give away copies of their app, why put a limitation on this?
Unlimited promo codes opens the "possibility" of devs circumventing the app store by setting up their own stores and selling promo codes, which can then be redeemed in the actual app store, thereby eliminating Apple's 30% cut.
I'm not sure how likely this scenario would be, but it would certainly be possible.
Yeah it's funny because I had an iPad app approved today. The email said that we had 50 codes. Their documentation says you have 50 codes. But within iTunes Connect, you can see 100 codes available.
Very cool Apple, thank you!
I highly recommend using the Tokens app for managing and keeping track of your promo codes. http://usetokens.com
Also check out the trailer for our pretend play iPad app for kids. Going live next week:
www.pretendasaurus.com
cheers,
brent
This doubles my 0% chance of getting one.
Well, since you said that, and since I have a lot of them to spare now, here:
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Coowl
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