Between July 2012 and June 2013, 20% of Apple's customers came from the Android operating system and 7% of Samsung's new customers during the time period switched from an iOS device, according to a new report from CIRP.

The majority of iPhone purchases came from customers who previously owned an iPhone, with 42% of customers already in Apple's ecosystem. The same holds true for Samsung, with 43% of former Android customers choosing to stick with the Android platform.

previousos
Both companies attracted former basic phone users, though Samsung attracted a good deal more at 37% vs. Apple's 26%. New phone buyers were more likely to choose a Samsung phone.

When taking into account only customers who switched brands, 33% of Apple’s new customers came from Samsung, while just 11% of Samsung's new customers came from Apple. Samsung attracted more customers from HTC, Motorola, and Nokia, while Apple garnered more BlackBerry users.

brandswitch
The study also found that customers who purchased iPhones tended to be younger than those who purchased Samsung phones. 69% of those that bought an iPhone were between the ages of 18 and 34 compared to only 64% of Samsung buyers. Apple buyers had a slightly higher income, with 38% reporting an income over $75,000 compared to 29% of Samsung buyers. 48% of Apple buyers also had a college degree, compared to 32% of Samsung buyers.

CIRP's data comes from four quarterly surveys between July 2012 and June 2013, and with each survey, 500 subjects who purchased a mobile phone in the preceding 90 days were queried.

Top Rated Comments

Dulcimer Avatar
142 months ago

The study also found that customers who purchased iPhones tended to be younger than those who purchased Samsung phones.
But… Samsung's ads told me that only old people and parents use iPhones.
Score: 17 Votes (Like | Disagree)
Aussi3 Avatar
142 months ago
Because the s4 isn't as good as they thought and its all gimmicks
Score: 15 Votes (Like | Disagree)
tbrand7 Avatar
142 months ago
But… Samsung told me in their ads that only old people and parents use iPhone.

Samsung lies!
Score: 11 Votes (Like | Disagree)
ValSalva Avatar
142 months ago
It's not surprising that a lot of people buying their first smart phone would choose Samsung/Android. Many purchase primarily based on price and what the workers in the carrier stores sway them towards.

Once they've owned Samsung/Android I'd guess many either give up and don't use the 'smart' features of the phone (thus the disproportionately lower web usage numbers despite market share) or switch to iPhones. I wonder what demographic is going from iPhones to Samsung/Android?
Score: 10 Votes (Like | Disagree)
Mactendo Avatar
142 months ago
Mwa-ha-ha-ha-ha!...
Score: 9 Votes (Like | Disagree)
TheRealTVGuy Avatar
142 months ago
So the smart money is on Apple! Nice...

And NO, they don't need to produce a giant screen size just to appease/appeal to a certain segment.
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...